Tag: Nic Covey

Total Results: 21

Mobile video consumption on the rise: Nielsen

Published: September 3, 2009

According to Nielsen’s Three Screen Report, the number of people watching mobile video increased 70 percent, from more than 9 million to more than 15 million in the last year.

Mobile increasingly important for social networks: Nielsen

Published: March 11, 2009

Mobile is playing an increasingly important role in social networking, according to Nielsen.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

Experts weigh in on Google's closure of mobile social network service

Published: January 20, 2009

Google Inc.'s decision to shutter its Dodgeball.com mobile social networking service is yet another acquisition or non-search offering that didn't pan out. Two industry experts debate.

2009 will be the year of mobile video: Nielsen

Published: January 9, 2009

Lack of awareness, differentiating capabilities, compelling content is what is holding back the further adoption of mobile video in the U.S., according to market researcher Nielsen.

SMS short code marketing maturing: Nielsen

Published: December 9, 2008

Advertisers are ramping up SMS short code marketing, according to a new Nielsen Mobile report.

IPhone users are ready to engage with brands: Nielsen

Published: November 17, 2008

Nielsen estimates that there are 3.6 million mobile subscribers ages 13 and higher actively using the Apple iPhone, as of October.

Exclusive: Verizon Wireless transaction fee could affect SMS text messaging

Published: October 9, 2008

Verizon Wireless' decision to levy a 3-cent transaction fee for every outbound SMS message sent to its subscriber base could potentially threaten the viability of legitimate text messaging.

Is mobility recession-proof?

Published: September 24, 2008

Brands' curiosity in experimenting with mobile is outweighing any pressure on advertising budgets caused by the current economical recession.

Decreased consumer spending calls for ad-supported content

Published: September 24, 2008

By Nic Covey

As financial markets shift and individuals feel any economic tightening in their own lives, it's unlikely that mobile would be seen as a disposable element of their lives.