Tag: Nickelodeon

Total Results: 14

TV networks adapt to on-the-go viewers

Published: July 19, 2010

Consumers are increasingly using their mobile phones to consume television content and networks are adapting, providing opportunities to marketers.

MTV launches four iPad applications to better connect with consumers

Published: April 6, 2010

MTV Networks has debuted four new applications for Apple’s iPad – three of which are exclusive to the recently released device.

Viacom’s Nickelodeon discloses mobile strategy

Published: March 30, 2010

An executive at kids television giant Nickelodeon discussed the entertainment brand’s mobile applications strategy in an exclusive interview with Mobile Marketer.

SpongeBob anniversary special gets mobile simulcast

Published: October 23, 2009

SpongeBob, Nickelodeon’s popular cartoon character, is turning 10 this November and the celebration has extended to the mobile platform.

Nickelodeon extends AddictingGames brand into mobile arena

Published: August 31, 2009

Nickelodeon is extending its AddictingGames brand from the online game market to the iPhone platform to increase reach.

Why back-to-school marketing should include mobile

Published: August 12, 2009

Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?

Nickelodeon: Parents think iPhone is kid-friendly

Published: August 7, 2009

Nickelodeon's new study on the role iPhones and iPod touches play in people's lives revealed parents think Apple devices are appropriate for children.

Discovery launches Shark Week mobile channel on Flo TV

Published: August 3, 2009

To celebrate the 22nd year of Shark Week, the Discovery Channel is bringing its full-length shark programs to Flo TV's live mobile television service.

VH1 lets viewers chat via mobile while watching TV

Published: March 2, 2009

VH1 is letting its television audience interact with the shows they are viewing by posting opinions, comments or questions in chat rooms using their mobile phone.

Paramount, Samsung offer movie content with purchase of Alltel handset

Published: March 2, 2009

Samsung and Paramount Digital Entertainment are offering a card pre-loaded with the Mission Impossible Trilogy with the purchase of a Samsung Delve from Alltel Wireless.