Tag: Nicole Leverich

Total Results: 16

Mixology app increases downloads by 845 percent via text ads

Published: December 14, 2009

With help from AdMob, Digital Outcrop was able to promote its Mixology iPhone application and move it to the No. 3 ranking for Lifestyle applications.

Android doubles smartphone traffic in 6 months: AdMob

Published: November 24, 2009

In the United States, Google’s Android had 20 percent of the smartphone traffic, up from 7 percent six months before, according to AdMob’s October 2009 metrics report.

AdMob launches mobile video ad unit for iPhone

Published: November 18, 2009

Mobile ad network AdMob, which was recently acquired by Google Inc., has launched an interactive video ad unit for Apple's iPhone.

Flixster runs mobile ad campaign to drive app downloads

Published: October 21, 2009

Movie community site Flixster tapped mobile ad network AdMob to boost the ranking of its iPhone application Movies by Flixster.

Increase in iPhone apps grows marketing opportunites: AdMob

Published: June 26, 2009

The fact that iPhone users are increasingly downloading applications from the Apple App Store presents a great opportunity for marketers that want to reach consumers on a personal level.

Consumers are truly engaged with mobile content: AdMob

Published: May 28, 2009

Smartphones accounted for nearly three times more usage than their relative market share, according to AdMob's April 2009 Mobile Metrics Report.

AdMob lets advertisers monitor app conversion rates

Published: April 2, 2009

AdMob has released Download Tracking for iPhone applications, letting advertisers accurately monitor App Store conversion rates.

Smartphone usage on the rise: AdMob

Published: March 25, 2009

Smartphones continued to gain significant market share worldwide over the past six months, rising from 26 percent to 33 percent of requests in February, according to AdMob.

Universal Pictures runs mobile campaign for new movie release

Published: March 18, 2009

Universal Pictures is running a mobile campaign to reach an engaged audience of consumers on the go by bringing "Fast & Furious" to mobile phones nationwide.

AdMob: Consumer usage of WiFi for mobile Web increases

Published: February 13, 2009

AdMob highlighted widespread mobile Internet usage on WiFi in the United States and strong growth in Western Europe in its January 2009 Mobile Metrics Report.