Tag: Nicole Skogg

Total Results: 9

Author Jeffrey Hayzlett taps mobile bar codes to make book interactive

Published: December 6, 2011

Author Jeffrey Hayzlett is using mobile bar codes in his new book “Running the Gauntlet” to let readers access additional content.

Are marketers killing consumer enthusiasm for QR codes?

Published: November 9, 2011

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

Glamour sees 512,339 reader engagements via social, mobile bar code campaign

Published: November 8, 2011

Conde Nast’s Glamour magazine saw a total of 512,339 reader engagements for its Friends and Fans campaign that encouraged readers to “Like” a brand by scanning a social mobile bar code featured on advertisers' static pages.

MillerCoors-owned Colorado Native starts dialogue with drinkers via bar codes

Published: October 4, 2011

BOSTON – Miller Coors’ Colorado Native placed mobile bar codes on its packaging to build a dialogue with consumers.

CEOs dish on QR codes at Mobile Marketing Summit

Published: September 9, 2011

NEW YORK – Scanbuy CEO Mike Wehrs defended QR codes during a heated CEO panel at Mobile Marketer's Mobile Marketing Summit.

Wrigley’s rolls out mobile bar code initiative for back-to-school promotion

Published: August 26, 2011

Wrigley’s chewing gum brand Orbit and Juicy Fruit is rewarding consumers and letting them unlock prize points and exclusive content via mobile bar codes implemented on its packages.

Coca-Cola street teams drive 140,000-plus mobile bar code scans

Published: November 10, 2010

Coca-Cola Co. used a street team to get consumers to interact with mobile bar code-enabled out-of-home posters and signage to drive engagement and trial of Coke Zero.

Two variables to consider when adding mobile bar codes

Published: December 8, 2009

By Nicole Skogg

If you are considering adding a mobile bar code to your brand marketing efforts, there are two key variables to consider when choosing a solution.

Welch’s, Uncle Ben’s, Johnsonville activate print ads with mobile bar codes

Published: October 16, 2009

The November issue of Martha Stewart Living Omnimedia’s Everyday Food magazine includes mobile-activated ads from brands such as Welch’s, Uncle Ben’s and Johnsonville Sausage.