Tag: Nielsen
Total Results: 25
Displaying: 1 - 10- Mobile usage continues to increase: Nielsen
- Published: November 25, 2008
- Mobile usage is growing steadily nationwide, along with the Internet and television.
- IPhone users are ready to engage with brands: Nielsen
- Published: November 17, 2008
- Nielsen estimates that there are 3.6 million mobile subscribers ages 13 and higher actively using the Apple iPhone, as of October.
- Lack of trust holds mobile industry back: Nielsen study
- Published: November 7, 2008
- Unawareness of audience size, complexity of the ecosystem and lack of trust are the governing factors restraining the growth of the mobile advertising market.
- Cable provider Cox to build wireless network
- Published: October 31, 2008
- Cable TV provider Cox Communications plans to launch a wireless network as part of its three-screen strategy
- Increased wireless penetration means carriers need to woo customers
- Published: October 16, 2008
- As wireless penetration increases, the number of new wireless customers available continues to decrease, according to a study by Nielsen.
- Exclusive: Verizon Wireless transaction fee could affect SMS text messaging
- Published: October 9, 2008
- Verizon Wireless’ decision to levy a 3-cent transaction fee for every outbound SMS message sent to its subscriber base could potentially threaten the viability of legitimate text messaging.
- Decreased consumer spending calls for ad-supported content
- Published: September 24, 2008
- By Nic Covey
As financial markets shift and individuals feel any economic tightening in their own lives, it’s unlikely that mobile would be seen as a disposable element of their lives.
- Landline cord-cutting to benefit mobile marketing: Study
- Published: September 18, 2008
- More than 20 million United States homes rely solely on mobile phones instead of landlines, according to new research by market researcher Nielsen Mobile.
- Measurability to drive mobile marketing: CTIA panelists
- Published: September 11, 2008
- SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.
- Nielsen launches tool for mobile audience targeting and segmentation
- Published: September 8, 2008
- Nielsen Co. has introduced a new service that meshes the company’s consumer segmentation and mobile media targeting tools.
