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Tag: Nielsen


Total Results: 64

   Displaying: 1 - 10

Mobile upsets TV in Super Bowl marketing showdown
Published: February 6, 2012
Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.
30M consumers watch TV via mobile: Nielsen
Published: January 9, 2012
A whopping 30 million consumers watch television content via their mobile phones, according to Nielsen.
40pc of US mobile device owners watch TV on multiple screens: study
Published: October 18, 2011
Consumers are increasingly watching television using multiple screens, per a new study from Nielsen Co., which says that 40 percent of U.S. tablet and smartphone owners are using their mobile devices while watching TV.
RIM, Irene, Flurry: News briefs
Published: September 6, 2011
News briefs: RIM PlayBook is the latest tablet to see prices slashed; The Weather Channel had 79.7M page views for Irene; App inventory skyrocketing: Flurry.

Zynga, Nielsen, MocoSpace: News briefs
Published: August 19, 2011
News briefs: Zynga accused of infringing in-game rewards patent; Android users interact with mobile applications more than Web: Nielsen; MocoSpace adds to fund for HTML5 game developers.
AT&T, Amazon, Nielsen: News briefs
Published: August 2, 2011
News briefs: AT&T curtails data for heaviest smartphone data users; Amazon locks out German app developers because of Apple suit; Mobile population grew in June: Nielsen.

Android is leading smartphone OS: Nielsen
Published: July 29, 2011
Android is the top operating system for the United States smartphone market, according to new data from Nielsen.
Nielsen Catalina, 4Info offer CPG brands greater mobile accountability
Published: May 4, 2011
Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.
Fortune 500 brands going all in on mobile video advertising
Published: April 4, 2011
The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.
SXSW panelists' unanimous take: Mobile is biggest game-changer
Published: March 14, 2011
By David Gill

By Sandira Calviac

AUSTIN, TX - When the South by Southwest panelists were asked what one thing would change their businesses over the next few years, the answers were unanimous – mobile.