Tag: Nielsen
Total Results: 64
Displaying: 1 - 10- Mobile upsets TV in Super Bowl marketing showdown
- Published: February 6, 2012
- Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.
- 30M consumers watch TV via mobile: Nielsen
- Published: January 9, 2012
- A whopping 30 million consumers watch television content via their mobile phones, according to Nielsen.
- 40pc of US mobile device owners watch TV on multiple screens: study
- Published: October 18, 2011
- Consumers are increasingly watching television using multiple screens, per a new study from Nielsen Co., which says that 40 percent of U.S. tablet and smartphone owners are using their mobile devices while watching TV.
- RIM, Irene, Flurry: News briefs
- Published: September 6, 2011
- News briefs: RIM PlayBook is the latest tablet to see prices slashed; The Weather Channel had 79.7M page views for Irene; App inventory skyrocketing: Flurry.
- Zynga, Nielsen, MocoSpace: News briefs
- Published: August 19, 2011
- News briefs: Zynga accused of infringing in-game rewards patent; Android users interact with mobile applications more than Web: Nielsen; MocoSpace adds to fund for HTML5 game developers.
- AT&T, Amazon, Nielsen: News briefs
- Published: August 2, 2011
- News briefs: AT&T curtails data for heaviest smartphone data users; Amazon locks out German app developers because of Apple suit; Mobile population grew in June: Nielsen.
- Android is leading smartphone OS: Nielsen
- Published: July 29, 2011
- Android is the top operating system for the United States smartphone market, according to new data from Nielsen.
- Nielsen Catalina, 4Info offer CPG brands greater mobile accountability
- Published: May 4, 2011
- Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.
- Fortune 500 brands going all in on mobile video advertising
- Published: April 4, 2011
- The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.
- SXSW panelists' unanimous take: Mobile is biggest game-changer
- Published: March 14, 2011
- By David Gill
AUSTIN, TX - When the South by Southwest panelists were asked what one thing would change their businesses over the next few years, the answers were unanimous – mobile.
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