Tag: Nielsen Mobile

Total Results: 30

SXSW panelists' unanimous take: Mobile is biggest game-changer

Published: March 14, 2011

By David Gill

By Sandira Calviac

AUSTIN, TX - When the South by Southwest panelists were asked what one thing would change their businesses over the next few years, the answers were unanimous – mobile.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Mobile ads three-to-five times more effective than online: analyst

Published: November 5, 2009

NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.

Mobile increasingly important for social networks: Nielsen

Published: March 11, 2009

Mobile is playing an increasingly important role in social networking, according to Nielsen.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

Experts weigh in on Google's closure of mobile social network service

Published: January 20, 2009

Google Inc.'s decision to shutter its Dodgeball.com mobile social networking service is yet another acquisition or non-search offering that didn't pan out. Two industry experts debate.

2009 will be the year of mobile video: Nielsen

Published: January 9, 2009

Lack of awareness, differentiating capabilities, compelling content is what is holding back the further adoption of mobile video in the U.S., according to market researcher Nielsen.

From the show floor at CES: Mobility is the golden child

Published: January 9, 2009

LAS VEGAS -- Roaming through the convention halls and standing in the cab lines, you get a feel for the buzz at the ongoing Consumer Electronics Show.

SMS short code marketing maturing: Nielsen

Published: December 9, 2008

Advertisers are ramping up SMS short code marketing, according to a new Nielsen Mobile report.

Lack of trust holds mobile industry back: Nielsen study

Published: November 7, 2008

Unawareness of audience size, complexity of the ecosystem and lack of trust are the governing factors restraining the growth of the mobile advertising market.