Tag: Nielsen Mobile

Total Results: 30

Cable provider Cox to build wireless network

Published: October 31, 2008

Cable TV provider Cox Communications plans to launch a wireless network as part of its three-screen strategy

Increased wireless penetration means carriers need to woo customers

Published: October 16, 2008

As wireless penetration increases, the number of new wireless customers available continues to decrease, according to a study by Nielsen.

Exclusive: Verizon Wireless transaction fee could affect SMS text messaging

Published: October 9, 2008

Verizon Wireless' decision to levy a 3-cent transaction fee for every outbound SMS message sent to its subscriber base could potentially threaten the viability of legitimate text messaging.

Decreased consumer spending calls for ad-supported content

Published: September 24, 2008

By Nic Covey

As financial markets shift and individuals feel any economic tightening in their own lives, it's unlikely that mobile would be seen as a disposable element of their lives.

Landline cord-cutting to benefit mobile marketing: Study

Published: September 18, 2008

More than 20 million United States homes rely solely on mobile phones instead of landlines, according to new research by market researcher Nielsen Mobile.

Measurability to drive mobile marketing: CTIA panelists

Published: September 11, 2008

SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.

Nielsen launches tool for mobile audience targeting and segmentation

Published: September 8, 2008

Nielsen Co. has introduced a new service that meshes the company's consumer segmentation and mobile media targeting tools.

Obama VP message was single largest mobile marketing event: Nielsen

Published: August 26, 2008

While Sen. Obama's campaign hasn't released the exact number of messages it pushed out over the weekend to announce his choice of running mate, Nielsen Mobile has an estimate.

What would the Google-Verizon deal mean for mobile marketing?

Published: August 25, 2008

Google and Verizon Wireless are said to be nearing a deal that would add the Internet giant's search interface to the carrier's mobile devices, thus opening up the mobile marketing space.

Carriers challenge ISPs with data cards for online access

Published: August 20, 2008

Mobile data cards that connect computers online through a wireless carrier's network are becoming a popular method of home Internet access.