Tag: Nike

Total Results: 22

Google on track to rake in $2.5B from mobile ads

Published: October 17, 2011

Google’s expects to bring in $2.5 billion from mobile advertising over the next year, driven by bigger and more frequent mobile search campaigns.

Yahoo debuts aggressive content monetization strategy for connected devices

Published: February 11, 2011

Yahoo has debuted Livestand, which it positions as a digital newsstand for personalized content that will be monetized via a mix of ad-support and subscriptions on various connected devices.

Golf Digest makes iPad debut with ad-supported specialty app

Published: January 31, 2011

Golf Digest has launched an iPad application for its 2011 Hot List Special Issue, which lets users read reviews of all 94 featured clubs, watch video tutorials and product demos and buy clubs directly from retailers.

Golf Channel taps on-air mobile platform to drive interactivity with Grey Goose-sponsored show

Published: January 11, 2011

Vodka brand Grey Goose is activating its sponsorship of the Golf Channel’s “19th Hole” show via branding on the television network’s on-air SMS calls-to-action.

Nike+ GPS shows new route for location-based apps

Published: September 9, 2010

Targeting runners and athletes, Nike has launched its Nike+ GPS application on the iPhone and iPod touch, which could be indicative of what is to come for location-based applications.

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

A mobile strategy does not just mean rolling out an app: panelist

Published: June 30, 2010

NEW YORK – Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.

Nike, Fanta augmented reality case studies showcased at MMF

Published: June 10, 2010

NEW YORK – Augmented reality is truly the future of mobile, per panelists presenting client case studies at the Mobile Marketing Forum.

Apps effective marketing vehicles: CTIA panelist

Published: March 23, 2010

LAS VEGAS - Applications can serve as a highly effective mobile marketing medium, providing brands several opportunities in terms of mobile advertising and cataloging consumer goods.

Adidas engages youth demographic with mobile marketing

Published: August 7, 2009

Sportswear powerhouse Adidas is leveraging the mobile channel to build brand awareness around Adidas Originals.