Tag: Nike

Total Results: 13

Adidas engages youth demographic with mobile marketing

Published: August 7, 2009

Sportswear powerhouse Adidas is leveraging the mobile channel to build brand awareness around Adidas Originals.

IUSA launches U.S. history research app

Published: August 6, 2009

It's not quite the whole world, but with iUSA, iPhone and iPod touch users can have the United States in the palm of their hands.

Nike supports Nike+ SportBand launch with mobile site

Published: July 23, 2009

Sportswear giant Nike introduced its new Nike+ SportBand and a mobile site designed to give runners Nike+ data and access to other runners wherever and whenever they need it.

Simplicity key to success in mobile

Published: July 14, 2009

NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.

Interpublic agency R/GA�s take on mobile: Unprecedented growth

Published: March 26, 2009

That vote of confidence for mobile from one of the leading interactive marketing agencies nationwide must mean a lot. A specialist in Internet marketing, R/GA has been involved with mobile since 2001.

Toblerone runs �Play it, Forward it, Share the Gratitude' mobile campaign

Published: March 11, 2009

Kraft Foods' Toblerone has lunched the �Play it, Forward it, Share the Gratitude' mobile promotion targeting the digital generation -- students and young workers.

Nike takes Nike Training Club mobile

Published: March 3, 2009

Sportswear maker Nike has extended its Nike Training Club program to mobile to target active women on the go.

Nike breaks mobile bar code campaign at Mountain Dew event

Published: February 12, 2009

Nike 6.0, the footwear giant's action sports brand, is running a mobile 2D bar code campaign targeting teens at the Winter Dew Tour.

Nike uses mobile to promote new sportswear collection

Published: January 21, 2009

Nike Philippines ran a mobile campaign around the launch of the Nike Sportswear Collection and to stimulate interest around its new mobile magazine, "Nike 8 Mobizine."

Nike quietly debuts mobile app for soccer fans

Published: January 5, 2009

Nike has launched a mobile application leveraging its sponsorship of Italian soccer and further ingratiating the sportswear giant with the game's fans.