Tag: Nisheeth Mohan
Total Results: 15
Displaying: 1 - 10- Monitor carrier deck placement to optimize revenue
- Published: April 22, 2009
- By Nisheeth Mohan
If you are marketing mobile content via a carrier deck, you know that you can't relax just because your content secured a position.
- SMS and its role in viral marketing
- Published: April 14, 2009
- By Nisheeth Mohan
Viral marketing rides on SMS in the mobile world. The implications of depending on texting when exploiting viral marketing in the mobile arena are significant.
- Device-specific apps: How to maximize the upside
- Published: March 5, 2009
- By Nisheeth Mohan
Device-specific apps provide the opportunity to tune the experience to the capabilities of the device. The popularity of an app has its upside -- increased revenue -- but also a potential downside.
- Exploding mobile market demands serious vigilance
- Published: February 9, 2009
- By Nisheeth Mohan
Worldwide mobile data service revenues were targeted to come in at a record-breaking $200-plus billion in 2008, according to Informa PLC.
- Mobile hitting its stride in retail
- Published: December 3, 2008
- By Nisheeth Mohan
As we watch the unfolding of the end-of-the-year retail selling frenzy, mobile is a critical part of the marketing and sales mix.
- Obama campaign SMS effort suffers outage
- Published: November 3, 2008
- By Nisheeth Mohan
Sen. Obama's SMS campaign was out of action for almost 14 hours last Tuesday. For that to happen tomorrow, on Election Day, would hurt his get-out-the-vote efforts.
- What's your mobile strategy for Black Friday?
- Published: October 31, 2008
- By Nisheeth Mohan
The holiday season this year comes on the heels of what many are calling the United States' worst economic crisis since the Great Depression.
- Content providers: Do you know what your users are doing right now?
- Published: October 16, 2008
- By Nisheeth Mohan
As the mobile market matures, user satisfaction and user loyalty will determine the winners and the losers.
- Keeping the mobile site competitive
- Published: October 2, 2008
- By Nisheeth Mohan
I recently talked about the changes that mobile devices have fomented in the way people access content online. Let's now look at ways to make sure that your site stays competitive.
- Do you really know your end-user's experience?
- Published: August 8, 2008
- By Nisheeth Mohan
Mobile devices have changed the way people access content online.
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