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Tag: Nissan

Total Results: 23

   Displaying: 1 - 10

Nissan boosts interactivity for tablet video ad via hot spots
Published: April 4, 2014
In a reflection of how savvy marketers are catering mobile ads to take advantage of the devices’ unique characteristics, Nissan recently leveraged a new tablet ad unit that enables viewers to interact with the brand’s video in-stream via tappable hot spots.

Nissan combines video, mobile, social for highly-interactive contest
Published: January 7, 2014
Nissan is introducing its new 2014 Rogue with a mobile and social adventure that asks fans to “open the briefcase” for a chance at winning one of the new models.
Nissan chalks up initial iTunes Radio success to targeting
Published: October 8, 2013
Nissan claims higher engagement rates with its mobile ads within Apple’s iTunes Radio streaming service because of the ability to target specific groups of consumers.
Nissan exec: 20pc of digital sales leads come from mobile Web
Published: January 18, 2013
NEW YORK – A Nissan executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference said that the company sees one in five digital sales leads coming from mobile.
Nissan takes multichannel approach with new mobile campaign
Published: November 6, 2012
Nissan is using a combination of mobile banner and video advertising, rich media and tablet-specific ads for its new Hispanic campaign.
Nissan revs up second-screen experience with mobile site
Published: October 31, 2012
Nissan is partnering with Sony Playstation's Gran Turismo franchise on a second-screen experience that lets consumers interact with content in real-time through tablets and smartphones.
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue
Published: October 3, 2012
Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.
Nissan aims for multiscreen engagement with mobile ad campaign
Published: April 2, 2012
Nissan Spain is using a second-screen experience that includes mobile and Web in a new rich media advertising campaign that shows how easy it is to park a car.
Top 10 mobile advertising campaigns in Q1
Published: April 20, 2011
Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.
Nissan targets Disney family audience with 2011 Nissan Quest ads
Published: March 14, 2011
Nissan is the exclusive sponsor of the Disney FamilyFun iPad application, introducing the publication’s audience to the all-new 2011 Quest model.
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