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Tag: Nissan


Total Results: 39

   Displaying: 1 - 10

Nissanís Diehard Fan app resurfaces with new features following last year's success
Published: September 6, 2016
Nissan is introducing this yearís iteration of its Diehard Fan mobile application, which lets users virtually paint their faces in their college football teamís colors, after seeing 500,000 downloads and more than three million photos taken during its first rollout last year.
Nissanís investment in standalone AR app successfully engages college students
Published: May 6, 2016
NEW YORK Ė A Nissan executive at the Mcommerce Summit: State of Mobile Commerce 2016 said that a significant amount of research and planning went into developing its college sports fan application, Diehard Fans, resulting in a top-five ranking on the Apple App Store in the sports category.
Nissan unlocks car-researching app as auto industry flocks toward mobile
Published: December 9, 2015
Nissan is rolling out a new tablet application enabling car buyers to locate detailed information about specific models prior to making a purchase and proving that the automotive sector is going mobile in more ways than one.
Nissan pairs college football with facial recognition for face paint fun
Published: November 9, 2015
Nissan is targeting college football enthusiasts with the DieHard Fan application, enabling users to superimpose face paint onto selfies while pairing a popular fan activity with face-scanning technology.
Top 10 mobile social initiatives of Q2
Published: July 8, 2015
During the second quarter of 2015, brands such as Macyís and Frito-Layís Doritos leveraged a range of new social media approaches to connect more personally with mobile consumers and promote products in creative ways.
Nissan builds on scavenger hunt strategy with platform-specific clues, video
Published: May 13, 2015
Nissan Motor Co. is showcasing the 2015 Altima sedan and taking its interactive social media strategy to the next level following the success of last year's scavenger hunt by posting clues on Twitter, Facebook, Pinterest and Instagram that ask guests to find a hidden vehicle and offer the chance to win a 2015 Nissan Altima.
Top 10 mobile advertising campaigns of Q1
Published: April 7, 2015
Toyota, Quaker, Lysol and Mazda are pulling away from the pack in mobile advertising, leveraging enhanced targeting, greater interactivity and native experiences to provide seamless digital and physical experiences for consumers and boost awareness of products and services.
Nissanís potent mobile pitch mixes native ads, geo-location and customization
Published: March 4, 2015
Nissan is driving customized, local car-shopping experiences via a native ad on Huffington Post that makes it easy for readers to build their desired vehicle configuration and get a quote from a nearby dealer.
Nissanís Red Thumb campaign drives visual, social engagement
Published: December 23, 2014
Nissan is asking drivers to refrain from texting while driving in a new campaign with Adam Levine called Red Thumb and is boosting its efforts with promoted ads on Instagram and a hashtag.
Nissan pushes participation-driven social campaign for Leaf vehicle
Published: December 4, 2014
Nissan is garnering audience support for its 2015 Leaf vehicle with a participation-driven social media campaign on Twitter and Instagram and a series of online videos on YouTube.
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