Tag: Nitesh Patel

Total Results: 9

Should marketers invest in in-app ads or mobile display?

Published: April 25, 2012

Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.

Why mobile TV is the linchpin for advertising success

Published: February 8, 2012

For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers.

What role did mobile play in Google's unexpected cost-per-click drop?

Published: January 23, 2012

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

Nokia ditches operator-focused business to hone in on consumer services

Published: July 1, 2011

Nokia is selling an operator-focused business so it can pay attention to building its smartphone presence.

Disney merges offline, online with Google Goggles mobile campaign

Published: November 17, 2010

Google is working with five brands—Disney, Buick, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile Web via its image recognition application.

Apple trying to corner market on location-based advertising?

Published: June 24, 2010

Apple’s recent decision to revise its iOS4 privacy policy so it can begin collecting user location data proves that Steve Jobs does plan on making money on mobile advertising after all.

Are US carriers finally making mobile marketing a priority?

Published: May 13, 2010

With their wireline business on the down slope and competition ramping up, U.S. carriers are seeking alternative revenue streams and engaging in mobile marketing like never before.

Verizon grows wireless customers, data revenue in Q4

Published: January 27, 2010

Verizon Wireless added a net of 2.2 million total customers, including 1.2 million retail customers, and reported increased data revenue in the fourth quarter of 2009.

What could US carriers’ price wars mean for mobile marketing?

Published: January 22, 2010

With competition between the Big Four carriers in the United States reaching a fever pitch, the ensuing price wars could have a significant impact on mobile marketing.