Tag: Noah

Total Results: 59

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

US mobile ad spend to reach $2.6B in 2012: study

Published: January 26, 2012

Mobile ad spend in the United States is expected to reach $2.6 billion in 2012, according to a new forecast from eMarketer.

BlackBerry shakeup: Too little, too late for marketers?

Published: January 24, 2012

BlackBerry maker Research In Motion's effort this past weekend to dig itself out of a hole by replacing the top leaders may not warm the hearts of marketers looking to place bets on mobile platforms that will pull their weight through this decade.

Recent Apple, Yahoo, Millennial moves prove race is on for mobile advertising

Published: January 9, 2012

Last week saw several mobile advertising players do some housekeeping as they try to look their best and take advantage of what is expected to be significant growth in mobile advertising this year.

Is Barnes & Noble repeating Netflix’s mistake?

Published: January 6, 2012

Barnes & Noble wants to spin off its Nook ereader and tablet business as a separate company but the move could be a replay of Netflix’s failed attempt last year to separate its traditional media and digital businesses, something consumers were not ready to accept.

Consumers spending more time consuming mobile than print media: study

Published: December 14, 2011

According to an eMarketer study, consumers are spending more time on their mobile phones than interacting with print media during the course of a day.

Kindle Fire shows strong intent-to-buy with consumers

Published: November 23, 2011

The Amazon Kindle Fire tablet is quickly staking out a place for itself in the tablet market with strong consumer intent to purchase.

Apple’s mobile strategy still missing location data piece

Published: November 1, 2011

While Apple continues to invest in the mobile space, the company is missing the strong location data play that is necessary for monetizing mobile’s built-in location capabilities.

Del Taco uses Microsoft Tags for $50,000 sweepstakes

Published: October 27, 2011

Fast food chain Del Taco is integrating mobile bar codes on its products to promote the film Real Steal and give consumers the chance to win prizes.

Consumer hunger for Apple products leads to 4M iPhone 4S devices sold

Published: October 18, 2011

Despite the disappointment that many industry experts felt with the release of the iPhone 4S, Apple sold a record 4 million phones in the first three days after releasing the device.