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Tag: Noah Elkin


Total Results: 73

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Social experiences going to be increasingly front and center on mobile: EMarketer exec
Published: April 10, 2013
SAN FRANCISCO – An eMarketer executive at the ad:tech San Francisco 2013 conference said that marketers will see more of an effort put in to driving the social experience to the forefront of mobile devices and the overall mobile experience.





T-Mobile looks to put an end to service contracts, but consumers may need convincing
Published: March 27, 2013
T-Mobile is trying to shake up the carrier-customer relationship by offering voice and data plans without the need for a two-year contract, as well as a new way to purchase smartphones that promise to save consumers money with a minimal upfront cost and monthly payments.
Maximize reach with mobile Web sites
Published: January 16, 2013
By Rachel Pasqua and Noah Elkin

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

Is Apple displaying weakness as a mobile leader?
Published: November 1, 2012
Apple’s renowned customer loyalty is showing signs of weakening, suggesting that the brand may be losing its edge as an innovator in mobile.

What role do launch events play in a mobile device’s success?
Published: October 23, 2012
Apple is expected to launch its iPad mini today at what will likely be a well-orchestrated event. The manufacturing giant is the acknowledged expert at using such events to drum up excitement for its products, although other companies are increasingly copying the strategy.
Will Apple's iPhone 5 boost mobile advertising with bigger screen?
Published: September 13, 2012
Apple's new iPhone 5 promises to give a boost to the company’s mobile advertising business by potentially putting the smartphone in more consumer hands and giving advertisers a larger screen for which to create.

YouTube disappearance from iOS 6 signals deepening divide between Apple, Google
Published: August 8, 2012
When Apple’s newest version of its iOS mobile operating software launches this fall, a native YouTube application will be conspicuously missing, suggesting that the divide between Apple and Google is getting bigger.

Google mimics Amazon's tablet play, but does it have the goods?
Published: June 28, 2012
Google is betting big with its new Nexus 7 tablet and the company is hoping to make a giant splash in the increasingly competitive market where Apple and Amazon currently hold the top spots.
The casualties of mobile: What it takes to survive in the new mobile era
Published: June 25, 2012
Mobile is growing in leaps and bounds, driving significant growth for some companies even as others are struggling. While the ongoing poor economy may be partially to blame, it is also apparent that failing to grasp and adequately respond to mobile is also to blame.

Will Windows Phone 8 give Microsoft a seat at the table with Google, Apple?
Published: June 22, 2012
With neat features such as a built-in digital wallet and better integration with desktop and tablet devices, Microsoft’s newly revealed Windows Phone 8 mobile operating system strengthens the company’s gambit to be one of the top three mobile players.
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