Tag: Nokia Interactive

Total Results: 13

Nokia, RIM positioned to win smartphone race: digiday panel

Published: September 18, 2009

NEW YORK – With Apple unsurprisingly not present, digiday: Mobile panelists were free to sing the praises of competing smartphones such as Nokia and Research In Motion.

Examiner.com eyes mobile with new site

Published: July 20, 2009

Examiner.com has cornered mobile in its quest for broader reach, implementing a new mobile Web site to highlight its national content.

Thomson Reuters reveals multi-pronged mobile strategy

Published: July 17, 2009

It is no surprise that Thomson Reuters' mobile strategy is a multichannel approach, since the company already has a WAP site and smartphone apps.

What will it take for mobile to hit the big time?

Published: July 13, 2009

By Lance Johnson

What will it take for a cigar-chomping marketing director to be slapping the back and filling up the Champagne glass of a mobile agency or network?

Coca-Cola takes unique approach to mobile marketing

Published: May 21, 2009

The Coca-Cola Co.'s Coke Zero brand used a unique form of mobile marketing to reinforce its position as a leading low-calorie soft drink.

Brands increasing mobile spend despite economy: digiday panel

Published: March 13, 2009

NEW YORK - Panelists at yesterday's digiday: Mobile conference were bullish on the state of mobile marketing, despite the recession.

Eyeblaster arms agencies for mobile channel integration

Published: December 10, 2008

Ad agency MediaCom London has tapped Eyeblaster's third-party-served mobile campaign tool that syncs online and mobile channels under one platform.

Mobile marketers react to economic slowdown: Part VII

Published: November 21, 2008

This is the seventh part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?

Mobile marketers react to the economy: Part I

Published: November 13, 2008

This is the first part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be a bleak one for mobile?

Mobile Web outperforms Internet: Nokia exec

Published: October 22, 2008

BOSTON -- Mobile isn't just a snacking medium anymore, with major brands finding that the sites they create for the mobile Web are now outperforming their regular Internet sites.