Tag: Nokia Interactive Advertising

Total Results: 8

Thomson Reuters reveals multi-pronged mobile strategy

Published: July 17, 2009

It is no surprise that Thomson Reuters' mobile strategy is a multichannel approach, since the company already has a WAP site and smartphone apps.

Coca-Cola takes unique approach to mobile marketing

Published: May 21, 2009

The Coca-Cola Co.'s Coke Zero brand used a unique form of mobile marketing to reinforce its position as a leading low-calorie soft drink.

Eyeblaster arms agencies for mobile channel integration

Published: December 10, 2008

Ad agency MediaCom London has tapped Eyeblaster's third-party-served mobile campaign tool that syncs online and mobile channels under one platform.

Mobile marketers react to economic slowdown: Part VII

Published: November 21, 2008

This is the seventh part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?

Mobile marketers react to the economy: Part I

Published: November 13, 2008

This is the first part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be a bleak one for mobile?

Mobile Web outperforms Internet: Nokia exec

Published: October 22, 2008

BOSTON -- Mobile isn't just a snacking medium anymore, with major brands finding that the sites they create for the mobile Web are now outperforming their regular Internet sites.

Crisp Wireless inks deals with AdMob, Nokia

Published: September 8, 2008

Mobile site developer and manager Crisp Wireless Inc. has partnered with AdMob Inc. and Nokia Interactive Advertising in a new ad-networks alliance.

Dolce & Gabbana mobile campaign gets 10 percent click-through

Published: July 31, 2008

Leading luxury brand Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.