Tag: Nonprofits

Total Results: 15

The National Breast Cancer Foundation uses in-app ads to drive awareness

Published: October 3, 2011

The National Breast Cancer Foundation is using mobile in-app ads as part of an integrated multichannel campaign to raise awareness for the early detection of breast cancer.

Why the lackluster mobile giving for Japan’s crises?

Published: April 25, 2011

By Vanessa Horwell

As the crises surrounding the recent earthquake, tsunami and nuclear disaster in Japan unfold, mobile giving has not been quite as prevalent as it was just a year ago for Haiti.

Nonprofit Mobile Day 2011: Articles and presentations

Published: February 22, 2011

Here are the articles and presentations from Nonprofit Mobile Day Feb. 16 in Washington.

Why nonprofits should explore mobile marketing

Published: February 17, 2011

By Jenifer Snyder

Nonprofits today have the chance to take advantage of the emerging mobile medium before consumers start to get bombarded by text messages asking for donations.

Red Cross expects increase in competition for donated dollar in 2011

Published: November 29, 2010

More nonprofits will enter the mobile giving ecosystem in 2011, increasing the competition for the donated dollar, according to the American Red Cross.

Mobile ads are good starting point for nonprofits engaging donors

Published: August 27, 2010

NEW YORK - Nonprofits might be tempted to apply the same rules to mobile ad campaigns that apply to online, but they should think twice before doing that.

Nonprofits can woo donors with properly executed mobile Web strategy

Published: August 27, 2010

NEW YORK - With the new breed of smartphones and all-you-can-eat data packages, consumers expect the same Web experience on mobile as on the PC. Mobile donors are no different.

Mobile applications are necessary for nonprofits: panelists

Published: August 27, 2010

NEW YORK - While most nonprofits do not have a mobile application, the channel's use can encourage donations and strengthen loyalty with donors.

Red Cross expands mobile donation strategy with apps

Published: February 22, 2010

The American Red Cross is launching applications for several smartphone devices in an effort to extend mobile relief efforts for the earthquake recovery in Haiti.

Haiti: The SMS donation tipping point

Published: January 28, 2010

By Alan Pascoe

Haiti has shown the best of carriers, which have expedited donations to organizations, cut surcharges to subscribers and charities, and revealed the power of SMS donations.