Tag: Nor

Total Results: 77

Forbes segments investment content with tailored app

Published: April 19, 2012

Forbes is taking a niche approach to its latest mobile effort with an application designed to help users make sound financial decisions.

Online retailers: Riding the tide of change

Published: April 11, 2012

By Mike O'Connor

Today, the only thing growing faster than ecommerce may be the pace of transformative technologies and opportunities to connect with consumers.

StoryBranding: Creating stand-out brands through the power of story

Published: February 28, 2012

By Jim Signorelli

Stories have been, and still are, the most persuasive tools in the arsenal of human communications. Why?

Google engages holiday travelers via airport Wi-Fi ads

Published: December 21, 2011

Google has teamed up with NORAD and a new Wi-Fi advertising network to let travelers at the Charlotte, NC, airport track Santa this holiday season.

Mobile advertising case study - Northern Virginia Community College

Published: November 17, 2011

See how Northern Virginia Community College used mobile ads to generate buzz amongst young adults.

US congressman Devin Nunes connects with constituents via mobile

Published: November 2, 2011

United States congressman Devin Nunes is using text and voice technology to communicate with his constituents.

Using device ID solves all mobile targeting challenges

Published: October 5, 2011

BOSTON – For digital marketers, the mobile explosion has been a gift and a curse. While the channels available to reach consumers are now infinite, the targeting process is made more difficult with so many devices in the mix, per panelists at DMA:2011.

BBDO North America exec: TV is golden medium, not mobile

Published: September 16, 2011

NEW YORK – A BBDO North America executive at the TVB Forward conference said that television should be the core of every campaign.

Ripley Entertainment debuts first mobile app

Published: August 3, 2011

Ripley Entertainment, most famous for the Ripley’s Believe It or Not! museums and products, is tapping into mobile with an iPhone application that lets users pretend that they are swallowing swords.

Nortel patents give Apple, Microsoft a leg-up in lawsuits

Published: July 5, 2011

Apple and Microsoft are among the companies acquiring Nortel Networks’ coveted patent assets, while Google and Intel lost out.