Tag: O2

Total Results: 30

Location-based marketing is poised for growth

Published: November 11, 2010

By Vanessa Horwell

Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?

Starbucks breaks first location-based mobile campaign with major carrier

Published: October 15, 2010

Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.

European publishers partner with Amobee for mobile ad marketplace

Published: August 5, 2010

Bertelsmann’s Gruner + Jahr Electronic Media Sales is the latest European publisher to join mobile advertising company Amobee Media Systems' premium mobile ad marketplace.

O2 taps 4th Screen Advertising for ads within Shazam iPhone app

Published: February 16, 2010

Telefonica O2 UK Ltd. has signed an exclusive sponsorship deal with Shazam, letting the carrier deliver targeted ads for its Priority Tickets service to Shazam users.

Smirnoff, Time Out partner on new iPhone app

Published: December 23, 2009

Liquor giant Smirnoff is collaborating with the Time Out publication to launch an iPhone application targeting consumers in their mid-twenties to mid-forties.

Marriott exec reveals multichannel mobile strategy for SpringHill Suites

Published: November 25, 2009

A Marriott executive discussed the strategy behind a multifaceted mobile campaign to promote the SpringHill Suites brand in an exclusive interview.

Yahoo to power advertising on O2 Germany’s mobile search experience

Published: November 4, 2009

Yahoo will now provide search services on O2 Germany’s mobile portals, displacing Google as the carrier’s search partner.

2ergo increases focus on carriers with new hire

Published: September 17, 2009

Mobile technology provider 2ergo is ramping up its offerings to focus more on wireless carriers and mobile virtual network operators as part of its growth strategy.

O2 sees 30 percent response rate for multichannel mobile campaign

Published: August 3, 2009

Wireless carrier O2 saw a 30 percent response rate from its integrated mobile CRM campaign with the help of 2ergo's integration product, 2ergo Unite.

Go2 Media receives $3M in funding

Published: July 21, 2009

Even in the heart of an economic downturn, go2 Media is plowing forward with more than 2.5 million unique users, which may have played a part in its newly acquired $3 million in funding.