Tag: O2

Total Results: 27

O2 taps 4th Screen Advertising for ads within Shazam iPhone app

Published: February 16, 2010

Telefonica O2 UK Ltd. has signed an exclusive sponsorship deal with Shazam, letting the carrier deliver targeted ads for its Priority Tickets service to Shazam users.

Smirnoff, Time Out partner on new iPhone app

Published: December 23, 2009

Liquor giant Smirnoff is collaborating with the Time Out publication to launch an iPhone application targeting consumers in their mid-twenties to mid-forties.

Marriott exec reveals multichannel mobile strategy for SpringHill Suites

Published: November 25, 2009

A Marriott executive discussed the strategy behind a multifaceted mobile campaign to promote the SpringHill Suites brand in an exclusive interview.

Yahoo to power advertising on O2 Germany�s mobile search experience

Published: November 4, 2009

Yahoo will now provide search services on O2 Germany�s mobile portals, displacing Google as the carrier�s search partner.

2ergo increases focus on carriers with new hire

Published: September 17, 2009

Mobile technology provider 2ergo is ramping up its offerings to focus more on wireless carriers and mobile virtual network operators as part of its growth strategy.

O2 sees 30 percent response rate for multichannel mobile campaign

Published: August 3, 2009

Wireless carrier O2 saw a 30 percent response rate from its integrated mobile CRM campaign with the help of 2ergo's integration product, 2ergo Unite.

Go2 Media receives $3M in funding

Published: July 21, 2009

Even in the heart of an economic downturn, go2 Media is plowing forward with more than 2.5 million unique users, which may have played a part in its newly acquired $3 million in funding.

Transformers: Revenge of the Fallen rolls out mobile ad campaign

Published: June 24, 2009

Dreamworks Pictures and Paramount Pictures have launched a mobile advertising campaign to promote their film "Transformers: Revenge of the Fallen," which hits U.S. theaters today.

"Irresistible" devices, services key to future success: Nokia CEO

Published: April 24, 2009

Yesterday at Nokia's annual general meeting, President/CEO Olli-Pekka Kallasvuo outlined the company's future strategy.

Ad Infuse, Azuki Systems partner on mobile advertising

Published: April 22, 2009

Azuki Systems Inc. has signed a partnership agreement with mobile advertising service provider Ad Infuse.