Tag: OC

Total Results: 1085

Apple, Coca-Cola successfully use mobile to drive brand value: study

Published: May 24, 2012

In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.

8 questions brands should ask about mobile app localization

Published: May 23, 2012

By
Liz Elting

Here are eight questions that brands should consider as they create their international mobile marketing strategies.

Is Pinterest’s mobile play stronger than Facebook’s?

Published: May 21, 2012

Pinterest quickly climbed the charts to become the third biggest social network, and these strengths are not lost on the investment community, with a handful of investors shelling out $100 million to the content-sharing service last week.

Coca-Cola exec claims mobile underpins entire Olympic Games strategy

Published: May 21, 2012

In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Mobile data traffic takes off, outpacing revenue opportunities

Published: May 16, 2012

As smartphone penetration continues to grow, average mobile users will consume more than eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media.

Marketing your mobile products by leveraging social media

Published: May 16, 2012

By
Tony O. Pham

Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.

Facebook’s mobile crisis points to online business model demolition

Published: May 14, 2012

Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.

Mars Twix marries mobile and social with ad campaign

Published: May 11, 2012

Candy brand Twix is ramping up its social media presence with a mobile ad campaign that drives traffic to the company’s Facebook page.

Coca-Cola hoists brand image in new iAd campaign

Published: May 9, 2012

Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game.

Travelocity exec: 60-70pc of mobile bookings made for same-night stays

Published: May 4, 2012

NEW YORK – A Travelocity executive at Mobile Commerce Daily's Mcommerce Summit said that the company is seeing that approximately 60-70 percent of mobile bookings are made for same-day stays.