Tag: OMD

Total Results: 16

News Corp. paid and ad-supported monetization mix foreshadows mobile media future

Published: February 4, 2011

News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.

Wikimobidex releases top 40 companies to watch in mobile

Published: January 4, 2011

Wikimobidex, a Web-based index of mobile marketing and advertising firms, has released a list of the top 40 companies to watch in mobile.

Infiniti proves quality mobile ads are possible without million-dollar spend

Published: October 12, 2010

A recent Nissan Infiniti effort demonstrates that iAd-quality rich-media campaigns are possible on the iPad, iPhone and Android devices without a minimum $1 million ad buy from Apple.

Brands should outline mobile strategy before rushing into apps: panelist

Published: September 29, 2010

NEW YORK - Many brands want to break into the mobile space via applications, but advertising agencies argue that not every marketer needs one.

Dockers Super Bowl ad to interact with smartphone users

Published: January 26, 2010

Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.

Infiniti SMS ads to drive multichannel convertible campaign

Published: October 6, 2009

Nissan’s luxury car brand Infiniti advertised within publishers' SMS alerts as a centerpiece of a multichannel campaign to promote the launch of its newest G Convertible.

Infiniti summer campaign targets tech-savvy consumers via mobile

Published: July 21, 2009

Automaker Infiniti is using mobile to promote its "Limited Engagement Summer Event" that offers special leasing and financing deals on 2009 Infiniti luxury vehicles.

Dockers shake ad yields 42-second average engagement: IAB Keynote

Published: July 14, 2009

NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.

What did attendees think of the IAB mobile conference?

Published: July 14, 2009

NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.

Third Screen Media adds third-party ad tracking

Published: March 24, 2009

Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.