Tag: OMD

Total Results: 12

Dockers Super Bowl ad to interact with smartphone users

Published: January 26, 2010

Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.

Infiniti SMS ads to drive multichannel convertible campaign

Published: October 6, 2009

Nissan�s luxury car brand Infiniti advertised within publishers' SMS alerts as a centerpiece of a multichannel campaign to promote the launch of its newest G Convertible.

Infiniti summer campaign targets tech-savvy consumers via mobile

Published: July 21, 2009

Automaker Infiniti is using mobile to promote its "Limited Engagement Summer Event" that offers special leasing and financing deals on 2009 Infiniti luxury vehicles.

Dockers shake ad yields 42-second average engagement: IAB Keynote

Published: July 14, 2009

NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.

What did attendees think of the IAB mobile conference?

Published: July 14, 2009

NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.

Third Screen Media adds third-party ad tracking

Published: March 24, 2009

Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.

Brands starting to get mobile: ThinkMobile panelists

Published: March 20, 2009

NEW YORK - Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement.

Levi's Dockers brand launches first motion-sensitive ad for iPhone

Published: March 13, 2009

Dockers San Francisco has created the first interactive "shakable" mobile advertisement within a custom-built ad network of iPhone applications.

OMD mandate of third-party verification: A response

Published: March 2, 2009

By Bob Walczak

To plan for the future, you must first understand the past. In this case, mobile is following the evolution of the Internet -- not just in advertising but also with devices and data connectivity.

Omnicom agency OMD mandates third-party verification for mobile display campaigns

Published: February 25, 2009

Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.