Tag: OMD
Total Results: 16
Displaying: 1 - 10- News Corp. paid and ad-supported monetization mix foreshadows mobile media future
- Published: February 4, 2011
- News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.
- Wikimobidex releases top 40 companies to watch in mobile
- Published: January 4, 2011
- Wikimobidex, a Web-based index of mobile marketing and advertising firms, has released a list of the top 40 companies to watch in mobile.
- Infiniti proves quality mobile ads are possible without million-dollar spend
- Published: October 12, 2010
- A recent Nissan Infiniti effort demonstrates that iAd-quality rich-media campaigns are possible on the iPad, iPhone and Android devices without a minimum $1 million ad buy from Apple.
- Brands should outline mobile strategy before rushing into apps: panelist
- Published: September 29, 2010
- NEW YORK - Many brands want to break into the mobile space via applications, but advertising agencies argue that not every marketer needs one.
- Dockers Super Bowl ad to interact with smartphone users
- Published: January 26, 2010
- Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.
- Infiniti SMS ads to drive multichannel convertible campaign
- Published: October 6, 2009
- Nissan’s luxury car brand Infiniti advertised within publishers' SMS alerts as a centerpiece of a multichannel campaign to promote the launch of its newest G Convertible.
- Infiniti summer campaign targets tech-savvy consumers via mobile
- Published: July 21, 2009
- Automaker Infiniti is using mobile to promote its "Limited Engagement Summer Event" that offers special leasing and financing deals on 2009 Infiniti luxury vehicles.
- Dockers shake ad yields 42-second average engagement: IAB Keynote
- Published: July 14, 2009
- NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.
- What did attendees think of the IAB mobile conference?
- Published: July 14, 2009
- NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.
- Third Screen Media adds third-party ad tracking
- Published: March 24, 2009
- Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.












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