Tag: OMD
Total Results: 12
Displaying: 1 - 10- Dockers Super Bowl ad to interact with smartphone users
- Published: January 26, 2010
- Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.
- Infiniti SMS ads to drive multichannel convertible campaign
- Published: October 6, 2009
- Nissan’s luxury car brand Infiniti advertised within publishers' SMS alerts as a centerpiece of a multichannel campaign to promote the launch of its newest G Convertible.
- Infiniti summer campaign targets tech-savvy consumers via mobile
- Published: July 21, 2009
- Automaker Infiniti is using mobile to promote its "Limited Engagement Summer Event" that offers special leasing and financing deals on 2009 Infiniti luxury vehicles.
- Dockers shake ad yields 42-second average engagement: IAB Keynote
- Published: July 14, 2009
- NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.
- What did attendees think of the IAB mobile conference?
- Published: July 14, 2009
- NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.
- Third Screen Media adds third-party ad tracking
- Published: March 24, 2009
- Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.
- Brands starting to get mobile: ThinkMobile panelists
- Published: March 20, 2009
- NEW YORK - Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement.
- Levi's Dockers brand launches first motion-sensitive ad for iPhone
- Published: March 13, 2009
- Dockers San Francisco has created the first interactive "shakable" mobile advertisement within a custom-built ad network of iPhone applications.
- OMD mandate of third-party verification: A response
- Published: March 2, 2009
- By Bob Walczak
To plan for the future, you must first understand the past. In this case, mobile is following the evolution of the Internet -- not just in advertising but also with devices and data connectivity.
- Omnicom agency OMD mandates third-party verification for mobile display campaigns
- Published: February 25, 2009
- Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.













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