Tag: OMD

Total Results: 16

Displaying: 11 - 16

Brands starting to get mobile: ThinkMobile panelists: Published: March 20, 2009; NEW YORK - Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement.
Levi's Dockers brand launches first motion-sensitive ad for iPhone: Published: March 13, 2009; Dockers San Francisco has created the first interactive "shakable" mobile advertisement within a custom-built ad network of iPhone applications.
OMD mandate of third-party verification: A response: Published: March 2, 2009; By Bob Walczak
To plan for the future, you must first understand the past. In this case, mobile is following the evolution of the Internet -- not just in advertising but also with devices and data connectivity.
Omnicom agency OMD mandates third-party verification for mobile display campaigns: Published: February 25, 2009; Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.
Mobile lacks analytics to jumpstart industry: Ringleader panel: Published: November 7, 2008; NEW YORK -- How do mobile agencies and publishers make a case for mobile within this fairly new ecosystem? The answer is analytics.
AOL's Platform-A targets "Supermom"demographic: Published: September 24, 2008; Mothers make a large percentage of family purchasing decisions, and they represent a vital demographic for mobile marketers.