Tag: OMMA

Total Results: 12

New York Times exec: HTML5 is white knight of mobile

Published: September 28, 2011

NEW YORK – With more consumers reaching for their handsets for daily news, publishers face a problem when developing mobile initiatives that reach a broad range of users.

Mobile content must be search-optimized for ideal results: OMMA Global panelist

Published: September 28, 2011

NEW YORK – An executive at OMMA Global said that marketers need to optimize their mobile content through mobile search or they will miss a big opportunity with users.

Johnson & Johnson exec: Market is flooded with apps

Published: September 28, 2011

NEW YORK – A Johnson & Johnson executive at OMMA Global claims that marketers have flooded the market with applications and although they are popular and engaging, sometimes they are just not necessary.

Privacy no longer an issue in mobile: OMMA Mobile panelist

Published: September 27, 2011

NEW YORK – A panelist at OMMA Global said that privacy is no longer a big issue among brands and consumers.

Canadian nonprofit asks for stricter regulation of premium SMS promos

Published: March 10, 2009

The Union Des Consommateurs, a Canadian nonprofit group, is asking for stricter regulations for text-message marketing promotions.

BlackBerry gets new voice features with vlingo upgrade

Published: November 3, 2008

Vlingo Corp. has debuted a new version of vlingo for Research In Motion's BlackBerry smartphones.

Handango, EA sign global mobile game distribution deal

Published: August 14, 2008

Smartphone content provider Handango Inc. has signed a mobile game distribution deal with Electronic Arts to expand its content offerings.

What does open mean for mobile marketers?

Published: February 11, 2008

NEW YORK -- Could marketers attain the reach and standardization they find elusive on mobile through open platforms?

Mobile is a channel, not a strategy: Yahoo exec at OMMA Mobile

Published: February 8, 2008

NEW YORK -- Until now the mobile market has been a wireless carrier game, with no media experience. But Google Nokia, Fox, Microsoft and Yahoo's entry should cause a lot of changes.

Mobile is part of notion that mass marketing is dead, says OMMA Mobile speaker

Published: February 8, 2008

NEW YORK -- Since the last OMMA Mobile show in June big players such as Fox, Nokia, YouTube, MySpace, AOL, MTV and NBC have joined the mobile bandwagon and more are on their way.