Tag: OMMA Mobile

Total Results: 5

New York Times exec: HTML5 is white knight of mobile: Published: September 28, 2011; NEW YORK � With more consumers reaching for their handsets for daily news, publishers face a problem when developing mobile initiatives that reach a broad range of users.
What does open mean for mobile marketers?: Published: February 11, 2008; NEW YORK -- Could marketers attain the reach and standardization they find elusive on mobile through open platforms?
Mobile is a channel, not a strategy: Yahoo exec at OMMA Mobile: Published: February 8, 2008; NEW YORK -- Until now the mobile market has been a wireless carrier game, with no media experience. But Google Nokia, Fox, Microsoft and Yahoo's entry should cause a lot of changes.
Mobile is part of notion that mass marketing is dead, says OMMA Mobile speaker: Published: February 8, 2008; NEW YORK -- Since the last OMMA Mobile show in June big players such as Fox, Nokia, YouTube, MySpace, AOL, MTV and NBC have joined the mobile bandwagon and more are on their way.
Research must coexist with mobile, says Starcom exec at OMMA Mobile: Published: February 8, 2008; NEW YORK -- Agencies have long been lamenting the lack of scale and standard in mobile. However, the entry of large media and tech players may shake things up a bit.