Tag: ORN

Total Results: 109

University of California Berkeley mobile bar code campaign activates 28,124 scans

Published: May 22, 2012

The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.

General Mills’ Cheerios pushes mobile donations via SMS

Published: March 22, 2012

General Mills’ Cheerios brand is leveraging SMS to help drive mobile donations for its Spoonfuls of Stories program.

Key mobile commerce lessons learned from eTail West

Published: March 7, 2012

By Serena Ehrlich

By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.

Google, Apple try to shift focus to app developers in ongoing privacy debate

Published: February 28, 2012

Mobile app developers have been put on notice by the state of California and a handful of mobile platforms that they need to be more forthcoming about the data they are collecting from users.

Tic Tac enlists augmented reality for interactive Times Square billboard

Published: February 17, 2012

Tic Tac’s new interactive Times Square billboard in New York uses augmented reality to enable passersby to put themselves in the billboard using their smartphones and the Tic Tac Times Square application.

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

What is the secret to driving app downloads?

Published: January 27, 2012

Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.

Razorfish: Marketers not doing enough to capitalize on consumer multitasking behavior

Published: November 10, 2011

Significant opportunities exist for marketers to create cross-screen campaigns that integrate mobile with consumers’ television watching habits, according to a new report from Razorfish.

Razorfish exec: Integrate mobile ads into TV media buys

Published: October 6, 2011

NEW YORK – Survey results presented at the Yahoo Connect Forum prove that consumers are multitasking while watching television programs, with 80 percent engaging with their mobile device while watching TV.

Privacy no longer an issue in mobile: OMMA Mobile panelist

Published: September 27, 2011

NEW YORK – A panelist at OMMA Global said that privacy is no longer a big issue among brands and consumers.