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Tag: Obama campaign

Total Results: 2

Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech: Published: November 6, 2008; NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.
Obama elevates campaign with sophisticated mobile site: Published: August 18, 2008; Barack Obama has created a mobile Web site with content related to the presidential campaign, voter interactivity and viral messaging showcasing the power of mobile audience engagement.