Tag: Ogilvy

Total Results: 27

Bacardi pub promotion drives mobile app and coupon downloads

Published: November 16, 2011

A mobile promotion from British pub chain Wetherspoon and Bacardi has garnered 9,000 mobile downloads in its first six weeks and a 40 percent coupon redemption rate.

50pc of tablet owners use device for commerce: Ogilvy exec

Published: November 14, 2011

NEW YORK – An Ogilvy executive at ad:tech said that consumers no longer use their tablet just for recreation, claiming 50 percent use the device for commerce-enabled actions.

Is mobile a brand champion or direct response hero?

Published: October 18, 2011

The success stories in mobile continue to multiply as marketers embrace the technology to enhance engagement and drive in-store traffic.

Mobile to drive more in-store purchases than actual salespeople during holidays

Published: October 28, 2010

Mobile will drive more sales in-store than actual salespeople this holiday season as consumers turn to the mobile Web and applications to research products, read reviews and compare prices.

Lexus boasts superior engineering with in-app mobile ads

Published: September 8, 2010

Lexus is promoting the handling capabilities of its 2011 IS sedan via its multichannel “Wield Precision” campaign that includes in-application mobile ads.

Brands should allocate more spend to mobile this holiday season: panel

Published: September 3, 2010

NEW YORK - More spending is shifting from traditional channels and online to mobile, although many brands are not going far enough in that direction.

AT&T poaches Ogilvy exec to accelerate advertiser push

Published: June 21, 2010

Maria Mandel, head of Ogilvy’s digital lab and North American chair of the Mobile Marketing Association, has moved to AT&T as the nation’s largest telecoms company’s puts on a more advertiser-friendly face.

Pay attention to the foot soldier of advertising – the account executive

Published: June 21, 2010

For summer reading, this writer has gone back to “Ogilvy on Advertising,” the seminal classic that is a must-read for copywriters, art directors, brand managers and account executives.

Ogilvy mobile social event: Photos

Published: May 10, 2010

NEW YORK - WPP Group PLC ad agency Ogilvy & Mather hosted a face-off between the top five mobile social networks. Here are some photos from the event.

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Published: February 3, 2010

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.