Tag: Ogilvy and Mather
Total Results: 3
- 50pc of tablet owners use device for commerce: Ogilvy exec
- Published: November 14, 2011
- NEW YORK – An Ogilvy executive at ad:tech said that consumers no longer use their tablet just for recreation, claiming 50 percent use the device for commerce-enabled actions.
- Hopenhagen climate change campaign adds mobile to marketing mix
- Published: November 12, 2009
- “Hopenhagen,” a campaign by Ogilvy & Mather on behalf of the IAA to support climate change at the UN Climate Change Conference, has added mobile to its marketing mix.
- Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech
- Published: November 6, 2008
- NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.
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