Tag: OgilvyAction
Total Results: 3
- Bacardi pub promotion drives mobile app and coupon downloads
- Published: November 16, 2011
- A mobile promotion from British pub chain Wetherspoon and Bacardi has garnered 9,000 mobile downloads in its first six weeks and a 40 percent coupon redemption rate.
- Is mobile a brand champion or direct response hero?
- Published: October 18, 2011
- The success stories in mobile continue to multiply as marketers embrace the technology to enhance engagement and drive in-store traffic.
- Motorola runs on-deck mobile ad campaign
- Published: July 3, 2009
- Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.
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