Tag: OgilvyOne

Total Results: 5

Mobile to drive more in-store purchases than actual salespeople during holidays: Published: October 28, 2010; Mobile will drive more sales in-store than actual salespeople this holiday season as consumers turn to the mobile Web and applications to research products, read reviews and compare prices.
Lexus boasts superior engineering with in-app mobile ads: Published: September 8, 2010; Lexus is promoting the handling capabilities of its 2011 IS sedan via its multichannel �Wield Precision� campaign that includes in-application mobile ads.
Brands should allocate more spend to mobile this holiday season: panel: Published: September 3, 2010; NEW YORK - More spending is shifting from traditional channels and online to mobile, although many brands are not going far enough in that direction.
Motorola runs on-deck mobile ad campaign: Published: July 3, 2009; Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.
OgilvyOne strengthens mobile credentials with Acision alliance: Published: February 14, 2008; OgilvyOne Worldwide signaled deeper interest in mobile marketing with a new alliance struck with Acision, one of the leading text messaging and charging firms nationwide.