Tag: OgilvyOne Worldwide

Total Results: 4

Mobile to drive more in-store purchases than actual salespeople during holidays: Published: October 28, 2010; Mobile will drive more sales in-store than actual salespeople this holiday season as consumers turn to the mobile Web and applications to research products, read reviews and compare prices.
Brands should allocate more spend to mobile this holiday season: panel: Published: September 3, 2010; NEW YORK - More spending is shifting from traditional channels and online to mobile, although many brands are not going far enough in that direction.
Motorola runs on-deck mobile ad campaign: Published: July 3, 2009; Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.
OgilvyOne strengthens mobile credentials with Acision alliance: Published: February 14, 2008; OgilvyOne Worldwide signaled deeper interest in mobile marketing with a new alliance struck with Acision, one of the leading text messaging and charging firms nationwide.