Tag: Olympic

Total Results: 28

Coca-Cola exec claims mobile underpins entire Olympic Games strategy

Published: May 21, 2012

In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Olympic Paints simplifies paint color choices for consumers

Published: March 31, 2011

Olympic Paints is looking to simplify the painting process for consumers via a mobile application that lets them manage their painting projects.

Olympics mobile searches spiking: Yahoo

Published: February 22, 2010

Yahoo is seeing soaring mobile searches related to every aspect of the Olympic Games, with lookups for mittens, ice rinks and Flying Tomato getting the most attention.

No medals for 2010 Olympics applications

Published: February 19, 2010

By Al Kalman

How do the Vancouver Winter Olympics applications rate for ease of use and other factors? It could be better.

Visa, Samsung go for Olympic gold with mobile banner ads

Published: February 16, 2010

Samsung and Visa are running mobile ads targeting consumers visiting Yahoo Inc.’s newly launched mobile site for the 2010 Vancouver Winter Olympic Games.

NBC details aggressive mobile initiatives for 2010 Olympics

Published: February 8, 2010

Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium.

Coca-Cola Olympic Winter Games campaign features mobile

Published: February 2, 2010

The Coca-Cola Co. is tapping into mobile for the launch of a multifaceted Olympic Games-themed program in the U.S. designed to engage on-the-go fans.

NBC promotes Winter Olympics content via 2D bar codes

Published: January 11, 2010

NBC Universal promoted its 2010 Olympic Winter Games content via 2D bar codes at the 2010 Consumer Electronics Show in Las Vegas to prove that good content fuels new mobile technology.

Samsung runs Mobile Explorers competition for 2010 Olympic Winter Games

Published: December 21, 2009

Samsung Electronics America Inc., the official worldwide Olympic partner for telecommunications equipment, is running a competition to promote its Mythic handset.

Here’s what Mobile Marketer thinks of the holidays

Published: December 17, 2009

Your time and help made our year and gives us hope that mobile’s stocking has many goodies for all mobile marketers and retailers.