Tag: Omnicom

Total Results: 13

Omnicom's Annalect, Kenshoo use check-ins to match online ads with in-store activity

Published: September 21, 2011

The analytics division of media conglomerate Omnicom Group and digital marketing software firm Kenshoo are using mobile check-ins to match online advertising with in-store activity.

What is Facebook’s game plan for monetizing mobile?

Published: September 27, 2010

Facebook has made clear that it is making mobile an increasing priority, but there are lingering questions about its monetization strategy.

MobileBehavior joins Tribal DDB network

Published: September 20, 2010

Tribal DDB Worldwide has aligned with Omnicom Group’s mobile marketing consultancy MobileBehavior, a sign that mobile has become a higher priority for brands.

Dockers Super Bowl ad to interact with smartphone users

Published: January 26, 2010

Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.

AT&T runs 2010 Cotton Bowl Classic MMS sweepstakes

Published: December 22, 2009

AT&T is inviting college football fans to participate in the 2010 Cotton Bowl Classic sweepstakes via MMS.

Infiniti SMS ads to drive multichannel convertible campaign

Published: October 6, 2009

Nissan’s luxury car brand Infiniti advertised within publishers' SMS alerts as a centerpiece of a multichannel campaign to promote the launch of its newest G Convertible.

3Cinteractive to provide credit card mobile transaction service

Published: October 2, 2009

Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.

Smartphones driving growth of mobile advertising: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK – A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.

GMR, MangoMobile merge to get ahead in mobile

Published: June 23, 2009

The once-Omnicom-owned digital marketing agency MangoMobile has merged with GMR Marketing's digital group.

Third Screen Media adds third-party ad tracking

Published: March 24, 2009

Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.