Tag: Omo

Total Results: 67

Does Facebook have the power to deliver in mobile?

Published: May 17, 2012

In the latest in a series of moves intended to boost its mobile presence, Facebook has acquired Android photo sharing app Lightbox. The move was announced days before the social media giant’s initial public offering, which is scheduled for tomorrow.

3 ways to master a SoLoMoVi campaign

Published: March 19, 2012

By James Citron

SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.

Rock the Vote marries social and mobile via QR code-enabled t-shirts

Published: March 16, 2012

Nonprofit Rock the Vote is placing mobile bar codes on t-shirts to walk young voters through the voter registration process.

How will Facebook influence the future of mobile advertising?

Published: February 27, 2012

By Stuart John

The majority of Facebook’s mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.

Apple, Google try to shore up mobile advertising positions as Facebook entry looms

Published: February 16, 2012

Mobile advertising is in the midst of a significant upheaval, with Google AdMob and Apple iAds lowering prices and it could all be because of the initial public offering announced by Facebook earlier this month.

Ryland Homes’ mobile site delivers 300pc mobile traffic jump

Published: November 9, 2011

Ryland Homes recently launched a mobile-friendly site that has resulted in a 300 percent increase in mobile traffic and lower conversion costs compared with desktop.

Google chases brands, retailers as it ringfences mobile Web

Published: November 2, 2011

As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.

Apple’s mobile strategy still missing location data piece

Published: November 1, 2011

While Apple continues to invest in the mobile space, the company is missing the strong location data play that is necessary for monetizing mobile’s built-in location capabilities.

Hilton Garden Inn educates business travelers via mobile app

Published: September 29, 2011

Hotel chain Hilton Garden Inn is targeting business travelers with an iPhone and iPad application that breaks down business jargon to keep users in the know.

21pc of consumers who view auto content access it daily: Millennial Media

Published: September 20, 2011

Among consumers who view auto content on their phone, 31 percent access the information once a week and 21 percent access it almost every day, according to a new report by Millennial Media.