Tag: One50One

Total Results: 5

Hennessy campaign garners 1.3M QR code interactions: Published: September 30, 2011; LVMH-owned Hennessy�s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
Belvedere Vodka mobile-social effort results in 144M unique impressions: Published: April 15, 2011; Moet Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure, Pink Grapefruit and U80 beverages in major cities nationwide.
Pepsi complements Super Bowl sponsorship with mobile channels: Published: February 3, 2011; Pepsi Co. is running a one-of-a-kind multichannel mobile campaign leading up to Super Bowl XLV.
Hennessy beefs up mobile database via online widget, in-venue: Published: November 16, 2009; Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans.
Heineken beefs up mobile database via online widget: Published: July 30, 2009; Beer giant Heineken is trying to rake in the young Hispanic demographic via mobile as part of its targeted "Bajo Cero" campaign.