Tag: Orange

Total Results: 12

Orange Leaf Frozen Yogurt mixes social media, deals via location-based mobile app

Published: May 15, 2012

Orange Leaf Frozen Yogurt is letting users concoct their favorite cold treats with an iPhone application that keeps tabs on individual stores' inventory.

SMS case study - Orange County Transportation Authority

Published: November 19, 2010

See how the Orange County Transportation Authority used SMS to improve customer service and cut costs.

Mobile Distillery reveals major organization overhaul, future growth plans

Published: February 16, 2010

After a 60 percent increase in revenue in 2009, mobile technology specialist Mobile Distillery is announcing its plans for future growth.

Orange County transit agency SMS program to reduce call-center costs

Published: December 3, 2009

California’s Orange County Transportation Authority (OCTA) has launched a text-messaging program to reduce call-center volume and costs.

JCDecaux enhances out-of-home ads with 2D bar codes

Published: July 31, 2009

Outdoor advertising giant JCDecaux has mobilized its out-of-home advertising on bus shelters within the Quartier Numérique, the "Digital Area" in Paris, France.

Scanbuy powers full-scale bar code implementation in Spain

Published: July 15, 2009

Scanbuy is venturing into new territory providing its ScanLife technology for Orange, Telefonica and Vodafone wireless carriers in Spain.

Dairy Queen mobile ads see 22 percent CTR

Published: April 28, 2009

A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.

Orange to offer mobile advertising capabilities to brands

Published: December 10, 2008

Ad Infuse announced that wireless carrier Orange has selected the company's adInMotion platform to enable mobile advertising.

Nokia faces music from carriers over content monetization

Published: October 6, 2008

Leading British carriers will not sell Nokia phones that offer unlimited music downloads, dealing not just a blow to the manufacturer's plans but also underscoring the tension as business models clash.

GSMA partners with industry giants on mobile broadband devices

Published: October 3, 2008

Sixteen IT and mobile companies have united behind a GSMA-led initiative to create a new category of always-connected Mobile Broadband devices as an alternative to WiFi.