Tag: Oren Michels

Total Results: 6

How do APIs affect mobile for publishers?: Published: November 8, 2011; Choosing only select data sets from an API for mobile Web sites and applications is crucial for publishers to reach the most consumers.
CEOs dish on QR codes at Mobile Marketing Summit: Published: September 9, 2011; NEW YORK � Scanbuy CEO Mike Wehrs defended QR codes during a heated CEO panel at Mobile Marketer's Mobile Marketing Summit.
How to defend the brand with apps: Published: October 28, 2010; By Oren Michels
Whatever the choices marketers make, it is worth noting: Brands are still something to be treasured and controlled.
In-house developers to build mobile apps or outside developers?: Published: August 17, 2010; By Oren Michels
No matter which group you are thinking about, here is a quick rule of thumb: Developers who use preexisting software for their products are fast and steady, but dull.
Marketing in the iPad Age: Published: July 6, 2010; By Oren Michels
What are the implications to marketing of the Apple iPad's influence on consumer engagement and connectivity?
The Guardian licenses content with tiered API management platform: Published: June 30, 2010; British newspaper The Guardian has integrated a new API management platform that lets it monetize its digital assets with greater precision.