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Tag: Organic


Total Results: 6

Apple’s iOS 8 pushes app interoperability for enhanced experiences
Published: June 3, 2014
Apple’s opening day for its annual Worldwide Developer Conference failed to generate the kind of excitement the brand needs but still included some noteworthy enhancements for applications, such as video walk-thrus in the App Store and better interoperability between apps.
Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

Google beats Apple to market with music streaming as iTunes looks outdated
Published: May 16, 2013
Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.

Augmented reality vs. QR codes: Which delivers most bang for the buck?
Published: January 8, 2013
QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.

Is multiscreen viewing making consumers more distracted than engaged?
Published: June 11, 2012
Second-screen applications, sound recognition and SMS are just some of the ways that marketers are choosing to interact with consumers. However, with the shift in multiscreen viewing, marketers have to fight for users’ attention more than ever.
Mobile is a must-have for agencies in 2012
Published: January 19, 2012
Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.
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