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Tag: Organic


Total Results: 11

   Displaying: 1 - 10

Sprite celebrates LeBron James with user-generated elaborate handshake videos
Published: June 21, 2016
Coca-Cola is tapping into the frenzy surrounding basketball player and Sprite brand ambassador LeBron James and his team's National Basketball Association Finals win through a millennial-centric call to action in which users share videos of their own handshakes inspired by the famous athlete.
NBA scores mobile viewers with YouTube channel featuring fan-created content
Published: May 18, 2016
The National Basketball Association is leaning into the pervasiveness of YouTube and mobile video with a new channel that will feature fan-generated content for all-things basketball related, an attempt to appeal to millennials with an organic content experience.
Dr Pepper character makes Snapchat debut, harmonizing paid and organic content
Published: January 12, 2016
Dr Pepper has brought its college football personality to Snapchat for an immersive campaign, attracting fans in a comedic, millennial-centric mobile push on mobile that balances paid advertising with organic content.
IPhone 6 Plus users are data-hungry big spenders, a marketer's dream
Published: February 13, 2015
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
Super Bowl mobile marketing evolves to be more organic, less integrated
Published: February 3, 2015
Major brands continued a trend on Sunday that was also apparent during last year’s Super Bowl game, with little integration between television and mobile marketing efforts.
Apple’s iOS 8 pushes app interoperability for enhanced experiences
Published: June 3, 2014
Apple’s opening day for its annual Worldwide Developer Conference failed to generate the kind of excitement the brand needs but still included some noteworthy enhancements for applications, such as video walk-thrus in the App Store and better interoperability between apps.
Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

Google beats Apple to market with music streaming as iTunes looks outdated
Published: May 16, 2013
Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.

Augmented reality vs. QR codes: Which delivers most bang for the buck?
Published: January 8, 2013
QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.

Is multiscreen viewing making consumers more distracted than engaged?
Published: June 11, 2012
Second-screen applications, sound recognition and SMS are just some of the ways that marketers are choosing to interact with consumers. However, with the shift in multiscreen viewing, marketers have to fight for users’ attention more than ever.
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