Tag: Ori Nakar
Total Results: 3
- Sprite activates NBA Slam Dunk sponsorship with mobile initiative
- Published: March 7, 2011
- Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.
- Last-minute holiday mobile marketing tips
- Published: November 4, 2010
- By Ori Nakar
Approach your holiday mobile marketing campaign the way you would plan to host a holiday dinner.
- How to plan a targeted mobile marketing campaign
- Published: May 25, 2010
- By Ori Nakar
More brands are dabbling in mobile as a marketing tool, although often with one-off campaigns that are independent of larger marketing efforts and have no strategy to link them.
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