Tag: Oscars

Total Results: 8

Volkwagen blends print, mobile to enable virtual test drives

Published: March 29, 2011

Automaker Volkwagen is using an augmented-reality application to make its print campaign interactive and let mobile consumers take a virtual test drive of its new Passat model.

Knocking New York’s subway line for its approach to apps

Published: March 10, 2011

By Fredrik Oscarson

Even if a brand is launching its first foray into app development, it needs to craft a strategy with a narrative that builds over time.

Scandinavian mobile agency Mobiento expands to the US

Published: December 1, 2010

Sweden-based global creative mobile agency Mobiento has launched its North American presence with a flagship office in New York.

Apple iPad: game-changer or just another screen?

Published: March 11, 2010

In the wake of a television campaign during the Oscars, buzz is building in anticipation of the Apple iPad’s impending release on April 3. But will it live up to the hype?

Ric O’Barry's SMS shoutout at the Oscars more than doubles opt-ins

Published: March 11, 2010

At Sunday’s Oscars, Ric O’Barry held up a sign with the mobile call-to-action text DOLPHIN to 44144 during “The Cove” acceptance speech for Best Documentary.

Associated Press expands entertainment focus with Oscar mobile coverage

Published: March 8, 2010

The Associated Press teamed up with Livestream to provide consumers with live Oscars Red Carpet coverage straight from their mobile device.

L’Oreal sponsors Conde Nast’s Vanity Fair Hollywood app

Published: February 10, 2010

Cosmetics giant L’Oreal Paris is sponsoring Conde Nast’s recently launched Vanity Fair Hollywood application for Apple’s iPhone and iPod touch.

Go2 launches mobile site for Oscars

Published: February 22, 2008

And the Oscar goes to… mobile! Mobile media company go2 Media has created go2 '08 Oscars, a mobile Web site focused on this year's Academy Awards ceremony.