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Tag: OtherLevels

Total Results: 15

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Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
5 tips for personalized mobile messaging that breaks through holiday noise
Published: December 4, 2014
By Rupert Thorp

Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.

Has mobile really replaced TV as the first screen for consumers?
Published: November 21, 2014
A report that mobile has pulled off an improbable victory over television by wresting away the title of top screen is a wake-up call for marketers who need to do a better job of finding ways to connect with consumers across multiple platforms.
News Corp.'s Kidspot increases app engagement 87.5pc with precise messaging
Published: February 28, 2014
Melbourne-based site Kidspot recently discovered the power of tone in messaging, with less folksy, more serious messages yielding higher open rates and conversion to content rates.

Connecting the 5 pillars of mobile marketing in 2014
Published: December 18, 2013
By Len Shneyder

Pundits, reporters, analysts and industry experts are busy laying claim to 2013. The industry is in agreement that 2013 has been a banner year for mobile. This sentiment is not very different from 2012.

Bring mobile analytics full circle with A/B testing, optimization and retargeting
Published: August 29, 2013
By Brendan O'Kane

Well-informed persistence is the essence of retargeting. When customers do not respond to your messages, you use the information you have on them to make follow-up messages more enticing and likely to convert.

Mobile analytics: Measuring message impact for optimal ROI
Published: August 28, 2013
By Brendan O'Kane

Some brands have not made the leap to mobile marketing because of their fear of being perceived as spam. Others are reluctant because they are not sure how to gauge the return on their investment.

Amazon’s push notification service needs more than low-ball pricing
Published: August 15, 2013
Amazon said this week that it is adding push notifications to its Web services for developers, reflecting the significant growth in the mobile application market and related services.

What is sabotaging engagement with mobile marketing messages?
Published: July 23, 2013
By Brendan O'Kane

The question that marketers are increasingly asking themselves is how to effectively engage customers through these ever-present, always-on mobile devices.

How to prepare for the next generation of mobile-driven marketing
Published: July 2, 2013
As mobile marketing continues to mature, a plurality of brands will move from making just tactical decisions and devoting more time and resources to developing broad multichannel strategies that have mobile at the core.
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