Tag: OtherLevels

Total Results: 5

Analyzing Big Data for customer insight

Published: May 28, 2013

By Brendan O'Kane

Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.

Lessons from the Mcommerce Summit: State of Mobile Commerce 2013

Published: May 10, 2013

By Valerie Williamson

How do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.

Marketers overwhelmed by mobile messaging options

Published: May 6, 2013

Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

Why A/B testing for mobile messaging is a must

Published: March 12, 2013

By Brendan O'Kane

Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.

Finding Smart Data in Big Data: Lessons from Mobile FirstLook 2013

Published: February 8, 2013

By Valerie Williamson

It looks like Big Data, one of the most-discussed topics of 2012, is going to keep the marketing pundits talking and typing this year as well, especially about its relationship to mobile.