Tag: PAID

Total Results: 28

End of paid media?

Published: May 18, 2012

By
Ujjal Kohli

It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.

Google posts second consecutive quarterly drop in cost-per-click

Published: April 13, 2012

The average paid cost-per-click by marketers trying to reach consumers via Google search declined for the second quarter in a row as paid search budgets increasingly shift from desktop to less-expensive mobile search ads.

Mobile search ad budgets jump 221pc in Q1: report

Published: April 4, 2012

Mobile paid search budgets grew 221.1 percent during the first quarter of 2012 as smartphone and tablet penetration continues to grow, according to a new report from IgnitionOne.

Revenue from prepaid plans continues to grow: PwC

Published: March 28, 2012

While sales of smartphones are increasing for wireless carriers, the revenue derived from postpaid customers is not keeping up, according to a new report from PricewaterhouseCoopers

What role did mobile play in Google's unexpected cost-per-click drop?

Published: January 23, 2012

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

Mobile paid search clicks, spend jump in Q4

Published: January 12, 2012

Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

Number of free apps grows at expense of paid apps: study

Published: December 28, 2011

With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.

Prepaid marketing: Above the line, below the line or through the line?

Published: May 25, 2011

By Michal Samuels

While the shift toward prepaid is a global trend, it seems strong in the U.S. Recent financial results of U.S. carriers show an unprecedented drop in post-paid when compared to prepaid numbers.

Optimizing the mobile media matrix

Published: May 12, 2011

By Brian Klais

Mobile is introducing greater complexity than marketers have seen, faster than they are ready to handle it.

Targeting prepaid customers on smartphones

Published: April 8, 2011

By Mihal Samuels

Last year was characterized by new prepaid customers that resulted in new post-paid customers being outnumbered.