Tag: POI

Total Results: 35

Point Reach generates 4pc click-through rate with in-app ads

Published: November 3, 2011

Mobile agency Point Reach generated a 4 percent click-through via ads that ran within its Halloween-themed application.

Why retailers should engage customers throughout their entire shopping experience

Published: September 23, 2011

By Todd Sherman

By year's end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.

Kimberly-Clark targets moms with mobile rewards via Disney promotion

Published: June 24, 2011

Kimberly-Clark is kicking off a mobile incentive campaign in conjunction to Disney•Pixar’s “Cars 2” release that lets moms earn rewards by participating.

Meijer app steers customers to exact locations of products in-store

Published: April 25, 2011

Midwest retailer Meijer has rolled out a mobile application that it will use to analyze customer behavior to provide better and more personalized service to increase sales and customer loyalty.

Miller Lite taps mobile as centerpiece of multichannel loyalty play

Published: April 22, 2011

MillerCoors-owned Miller Lite is inspiring the loyalty of beer drinkers by offering them Taste Points for checking-in via foursquare and submitting the points via SMS or the mobile Web for the chance to win prizes.

Carmaker Peugeot rolls out hyper-local mobile ad campaign

Published: April 19, 2011

European carmaker Peugeot is using mobile to target on-the-go consumers with a geographic segmentation advertising campaign.

Brands explore bilingual mobile Web sites to expand reach

Published: March 10, 2011

With the Census showing Hispanics are the nation's fastest growing and largest minority, several brands are beginning to launch bilingual mobile Web sites to reach this audience and capitalize on it.

How HTML5 is changing the face of mobile

Published: March 9, 2011

HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.

USA Today exec: Tablets are a game-changer for media business

Published: February 23, 2011

NEW YORK - An executive at Gannett Co. Inc.’s USA Today said that tablets are changing the face of mobile and are a game-changer for media companies during a presentation at Mobile Marketing Day.

Dodge targets USA Today iPad audience with mobile display ads

Published: January 26, 2011

Automaker Chrysler Group LLC’s Dodge brand is advertising within Gannett Co. Inc.’s recently updated USA Today iPad application.