Tag: POI

Total Results: 39

PointRoll expands list of distribution partners

Published: February 13, 2009

PointRoll has expanded its list of distribution partners to include publishers USA Today and ESPN, as well as ad networks Millennial Media and AOL's Platform-A.

Mobile coupons drive traffic to airport duty-free store

Published: January 9, 2009

Britain's Bristol International Airport ran a mobile coupon campaign to drive ftravelers into its recently refurbished Tax and Duty Free store.

SinglePoint debuts SingleBrand Ad Marketplace for SMS/MMS campaigns

Published: October 28, 2008

Mobile interactivity and advertising provider SinglePoint has debuted the SingleBrand Ad Marketplace.

200-plus brands join Navteq Direct Access

Published: September 22, 2008

Navteq announced that more than 200 brands, including banks, coffee shops, fuel stations, grocery stores, hotels, pharmacies and restaurants, now participate in Navteq Direct Access.

SinglePoint powers mobile alerts for NBC's Olympic coverage

Published: August 11, 2008

Mobile agency SinglePoint has agreed to power mobile alerts for the NBC Olympics coverage of the 2008 Beijing Olympics.

SinglePoint launches ad-insertion platform for interactive television programs

Published: August 5, 2008

SinglePoint has launched a new ad insertion platform for mobile media campaigns, delivering ads through interactive Television programs.

High school talks to parents, students via SMS

Published: August 4, 2008

How does a high school create a direct line of communication with its students? The answer is simple: Mobile.

Anthem Blue Cross and Blue Shield debuts in-network mobile search

Published: July 10, 2008

Healthcare insurer WellPoint's Anthem Blue Cross and Blue Shield has introduced an online directory of in-network doctors and hospitals that is searchable via mobile devices.

SinglePoint processes 35M iTV text messages

Published: December 19, 2007

Interactive media company SinglePoint claims it has processed 35 million interactive TV transactions initiated by mobile text message users in the third quarter.