Tag: PPC

Total Results: 10

10 key mobile pay-per-click fundamentals

Published: April 23, 2012

By Jason Wells

Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.

Is the iPad surpassing Android handsets as a priority for developers?

Published: March 21, 2012

Developers are said to be losing some of their interest in creating mobile apps for Google’s Android operating system, threatening to make it No. 3 in terms of priority behind the iPhone and iPad, according to a new report from International Data Corp. and Appcelerator.

Pay per call search to go mainstream with mobile

Published: January 11, 2012

Mobile is playing a pivotal role in local search and advertising performance management, according to Telmetrics.

Apple’s iOS5 will be game-changer for mobile advertising: experts

Published: June 9, 2011

Apple continues to prove that it is a force to be reckoned with, and with the company’s new iOS5, industry experts believe that the operating system will not only enable rich, creative ad executions, but also let marketers deepen the engagement with their audience.

Future of mobile Internet is through social networks

Published: February 1, 2011

By Paul Amsellem

The ongoing mobile turf war between Apple, Google, Microsoft, Nokia and BlackBerry may change completely with the entry of a new player who will redefine the mobile Internet's most potent use.

App developers prefer Google Android over Apple iOS long-term: study

Published: September 30, 2010

An Appcelerator study in collaboration with IDC found that while Apple leads in iPhone and iPad interest, developers favor Android in the long-term.

Apple changes to app development restrictions to boost mobile ads

Published: September 10, 2010

Apple updated its iPhone Developer Program License Agreement, giving developers the choice of a variety of ad services to earn money and fund their applications.

Mobile marketers embracing Apple’s iPad

Published: January 29, 2010

On the heels of Steve Jobs’ official introduction of Apple’s iPad, marketers and developers are racing out the door with applications and advertising services for the new tablet.

Pabst uncaps first mobile campaign to promote Lone Star Beer

Published: September 17, 2009

Pabst Brewing Co. has integrated a mobile component into its Lone Star Spirit campaign that features visual puzzles.

Fashion brand Artificial Flavor offers mobile deals

Published: May 13, 2009

Men's lifestyle clothing collection Artificial Flavor has turned to mobile marketing to offer discounts via SMS.