Tag: PR

Total Results: 776

Rating the GOP candidates on their mobile know-how

Published: February 8, 2012

Building strong relationships with constituents, donors and peers is what politics is all about. Mobile marketing, which lets brands get closer to their audiences than ever before, is also about relationships, which is why it should be an important tool in politicians’ marketing toolbox.

5 tips to creating a coherent brand experience across channels

Published: February 8, 2012

By Emmanuel Probst

Consumers evaluate brands based on their overall experience, rather than differentiating online from offline.

Subway sponsors mobile game to attract Super Bowl viewers

Published: February 1, 2012

Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

Florida embraces mobile to drive voter turnout

Published: January 31, 2012

Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.

MMA addresses privacy concerns with new in-app advertising guidelines

Published: January 26, 2012

The Mobile Marketing Association has released a new set of guidelines that are meant to help clear up privacy concerns with in-application advertising.

Top five privacy issues facing mobile in 2012

Published: January 25, 2012

Given the personal nature of mobile as well as its ability to collect data about users, 2012 will be a perilous time as the industry faces growing scrutiny around mobile privacy from regulators.

Sprite ramps up social presence via mobile ad campaign

Published: January 19, 2012

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign.

Do Something boosts SMS activity to talk more effectively with teens

Published: January 18, 2012

Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports.

Romney campaign elects mobile to drive voter turnout

Published: January 11, 2012

The campaign for Republican presidential candidate Mitt Romney has been sending targeted mobile campaign ads in Iowa and New Hampshire to drive voter turnout.

What not to do in mobile advertising

Published: January 10, 2012

The industry is very focused on the how-tos of mobile advertising and what to do to ensure successful efforts. Now, here is a list of what not to do.