Tag: PR

Total Results: 830

Mobile measurement and what to do about it

Published: October 13, 2011

By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

Sprint CEO at CTIA: Mobile has direct, powerful impact on efficiency, productivity

Published: October 12, 2011

SAN DIEGO – During his keynote address, Dan Hesse, CEO of Sprint Nextel Corp., discussed how mobile is helping change the healthcare and wireless industry, as well as the environment for the better.

Record-breaking iPhone 4S pre-orders reflect strength of Apple brand

Published: October 11, 2011

With pre-orders for the new iPhone 4S breaking previous records, consumers once again show that they will embrace new Apple products regardless of how the tech community receives them.

Apple iOS update poses challenges to existing apps in App Store

Published: October 5, 2011

While the anticipated iPhone 5 launch was missing from Apple’s announcements yesterday, the company did introduce a significant update to its mobile operating system as well as important pricing changes.

Intersection of social media and mobile essential: L’Oreal exec

Published: October 5, 2011

NEW YORK – Executives speaking at the IAB Mix Conference and Expo pointed to mobile's natural role within social media and the importance of using mobile to capture consumer interaction.

Verizon lawsuit claims FCC has gone too far with net neutrality

Published: October 4, 2011

Verizon has filed a suit challenging the Federal Communications Commission's net neutrality rules, claiming the watchdog has gone too far.

The National Breast Cancer Foundation uses in-app ads to drive awareness

Published: October 3, 2011

The National Breast Cancer Foundation is using mobile in-app ads as part of an integrated multichannel campaign to raise awareness for the early detection of breast cancer.

Why almost everything that Apple’s PR machine does turns to gold

Published: October 3, 2011

By Vanessa Horwell

I started writing this article the morning after the media vultures started picking over Steve Jobs' resignation carcass. Why add more fuel to the Apple fire, I thought.

Shopping behaviors differ between tablets and smartphones

Published: September 23, 2011

Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.

Digital exec to lead newly-created iProspect Luxury

Published: September 23, 2011

Once the client services manager at advertising agency iProspect, Andrea Wilson recently turned her full attention to luxury brand marketing and was given the new title of director of digital retail strategy and luxury practice lead at the company.