Tag: PR

Total Results: 830

The perils of a confused mobile strategy for Hewlett-Packard

Published: November 10, 2011

The last couple of months have not been easy for WebOS developers, with the future of the mobile operating system in question as Hewlett-Packard considers what role to play in the mobile space.

Heinz builds on QR code success with new cause-marketing effort

Published: November 3, 2011

Based on the success of its first effort, Heinz Ketchup is once again putting QR codes on ketchup bottles, this time to support nonprofit organization Wounded Warrior Project.

How will 2011 holiday mobile marketing spend compare to 2010?

Published: November 1, 2011

When it comes to 2011 holiday mobile marketing spend, mobile rich media advertising and search will get the most dollars, according to industry experts.

77pc of tablet owners use device daily: study

Published: October 26, 2011

Seventy-seven percent of tablet owners use their devices everyday and 53 percent of users depend on tablets for daily news, according to a study by Pew Research and The Economist Group.

Subway sponsors ING New York City Marathon app with location-based deals

Published: October 25, 2011

Fast food restaurant Subway is sponsoring the Mobile Spectator app that is running for spectators and participants in the ING New York City Marathon to offer location-based deals.

Coca-Cola exec: Mobile does not work as an island

Published: October 18, 2011

NEW YORK – A Coca-Cola executive at the Mobile Shopping Fall conference said that SMS is a key trigger for its promotions and CRM strategy, especially because it can reach everyone – from feature phones to smartphones.

Consumer hunger for Apple products leads to 4M iPhone 4S devices sold

Published: October 18, 2011

Despite the disappointment that many industry experts felt with the release of the iPhone 4S, Apple sold a record 4 million phones in the first three days after releasing the device.

Sears puts iPads in shopper hands to enhance in-store shopping

Published: October 17, 2011

Sears Holdings Corp. is rolling out iPads and iPod touch devices to almost 450 Sears and Kmart stores around the country as it continues to look for ways to bridge digital and in-store shopping.

American Express exec: Mobile and commerce on collision course

Published: October 13, 2011

SAN DIEGO – An American Express executive at the the CTIA Enterprise & Applications 2011 conference said that mobile and commerce are on a collision course that will affect everyone in the next few years.

Authentication going to be more revolutionary than commerce transaction: CTIA panelist

Published: October 13, 2011

SAN DIEGO – As mobile merges with commerce, the consumer’s potential options for payment for both virtual and actual goods expands, according to panelists at the CTIA Enterprise & Applications 2011 conference.