Tag: Pal

Total Results: 127

Cost to acquire new app users reaches all-time high

Published: February 1, 2012

The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.

News briefs - Nikita mobile game, Jon Rubinstein exits HP, Nokia’s $250 million windfall, Gameloft's mobile experience

Published: January 30, 2012

News briefs: The CW, Kia Motors launch mobile Nikita game; Former Palm chief departs HP; Microsoft paid Nokia $250 million; Gameloft launches new mobile experience with Sprint.

With new CEO at helm, mobile will play larger role for Yahoo

Published: January 6, 2012

Hiring PayPal president Scott Thompson as its new CEO suggests Yahoo wants to get more serious about mobile.

Android app downloads catching up to iOS

Published: December 29, 2011

Google's Android is on pace to compete head on with Apple's iOS next year when it comes to app downloads if recent download rates continue.

Hooked Media partners with Best Buy to improve app discovery process

Published: December 14, 2011

In an effort to improve the discovery process for applications on mobile devices, Hooked Media has teamed with Best Buy to launch an Android game development contest.

Authentication going to be more revolutionary than commerce transaction: CTIA panelist

Published: October 13, 2011

SAN DIEGO – As mobile merges with commerce, the consumer’s potential options for payment for both virtual and actual goods expands, according to panelists at the CTIA Enterprise & Applications 2011 conference.

3 strategies for brands to create SMS campaigns

Published: October 7, 2011

By Deepali Tamhane

The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.

PayPal Mobile generating $6M daily in total payment volume

Published: May 25, 2011

Mobile payment volume on PayPal Mobile is expected to more than double by year’s end to cross $2 billion.

EBay CEO says mobile sales will reach $4B by year-end

Published: April 29, 2011

EBay Inc. CEO John Donahoe said that eBay Mobile global sales will double year-over-year, reaching approximately $4 billion in mobile gross merchandise volume by the end of 2011.

Android No. 1 but marketers must also target iOS, Windows Phone, BlackBerry

Published: April 11, 2011

Google’s Android will become the most popular mobile operating system in the world by the end of this year and will account for 49 percent of the smartphone market by next year, according to Gartner.