Tag: Pal

Total Results: 134

What did attendees think of the IAB mobile conference?

Published: July 14, 2009

NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.

Smartphone apps: the future of mobile advertising?

Published: July 14, 2009

NEW YORK - Consumers' insatiable appetite for mobile applications is driving growth in the space, creating opportunities for mobile marketers.

Does Palm’s Pre stand a chance against Apple’s iPhone?

Published: July 8, 2009

Apple's iPhone has become a sort of benchmark for applications on phones. So do new guys like Palm have a chance against Apple?

Christian Dior makes fashion statement with mobile marketing

Published: July 7, 2009

Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.

MLB.com debuts mobile service for Palm Pre

Published: July 6, 2009

The official Web site of Major League Baseball has launched MLB.com Mobile Premium, a new mobile-optimized live game product developed for the Palm Pre smartphone.

Verve Wireless makes room for ads on mobile

Published: June 25, 2009

Big-name local newspapers are going mobile with the help of Verve Wireless, a mobile publishing technology provider.

Gear up for Web 3.0

Published: June 22, 2009

In 2007 the iPhone's launch forever changed the nature of mobile marketing, Web and content consumption. Expect 2009 to be yet another catalyst year, especially for the Web.

Colgate-Palmolive breaks unique mobile campaign for deodorant

Published: June 12, 2009

Colgate-Palmolive's Speed Stick brand has launched a campaign that combines mobile marketing with the social networking interests of targeted consumers.

Smartphones shifting power from carriers to OEMs: analyst

Published: June 11, 2009

Yankee Group research reveals that trends within the smartphone ecosystem are profoundly impacting the power dynamics between original equipment manufacturers and carriers.

AP updates iPhone app, launches Palm Pre app

Published: June 11, 2009

The Associated Press has updated the AP Mobile iPhone application and launched an app for the Palm Pre.