Tag: Pam

Total Results: 26

Facebook’s Messenger application a threat to other mobile messaging apps

Published: August 11, 2011

Facebook’s new Messenger app could give mobile messaging applications such as BlackBerry Messenger and Apple’s forthcoming iMessage a run for their money.

McDonald’s shakes up fundraising campaign via mobile, social initiatives

Published: March 1, 2011

McDonald’s is using Foursquare to promote is new McCafe Shakes and raise money for its Ronald McDonald House Charities.

SMS marketing lesson: One bad apple can spoil the bunch

Published: February 25, 2011

The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules?

Kia drives awareness of Optima with mobile mapping utility, social gaming

Published: December 30, 2010

Kia Motors has launched Optimap, a navigational tool for Apple's iOS devices that lets users share their locations and destinations with others and tweet them to their followers.

Procter & Gamble’s Pampers lets parents-to-be create registries via bar code scans

Published: December 15, 2010

Procter & Gamble’s Pampers brand has rolled out a multichannel effort to simplify the baby shower and registry process for parents-to-be. The effort spans mobile, online and social media.

Coors Light, Daddy Yankee tap mobile to reach Hispanics

Published: November 19, 2009

MillerCoors’ Coors Light and reggaeton artist Daddy Yankee are teaming up to promote the release of his new single "Grito Mundial," and mobile is part of the marketing mix.

Mobile Commerce Daily - EBay head talks mobile commerce during earnings call

Published: October 23, 2009

In today's Mobile Commerce Daily: EBay head talks mobile commerce during earnings call and Kellogg, Trident, Tyson and Kimberly-Clark offer mobile coupons.

Papa John's, Starbucks power location-based augmented reality app

Published: September 29, 2009

Papa John's and Starbucks are advertising on GeoVector Corp.'s World Surfer application on the iPhone and Android platforms.

Why email marketers must mobile-optimize their messages

Published: August 20, 2009

Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.

Do-not-contact registries trump SMS opt-ins in two states

Published: July 23, 2009

Marketers of spirits, tobacco and other adult-oriented products beware: Even if consumers opt in to an SMS campaign and verify their age, you still might be breaking the law in two states.